News DeskAbu Dhabi, UAE: The countdown is underway for the 23rd edition of the International Indian Film Academy and Awards (IIFA), promising a spectacular extravaganza of Indian cinema, music, dance, and fashion. With a star-studded lineup of Bollywood’s A-listers, the 2023 Sobha IIFA Weekend and Nexa Awards, partnered by Miral and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), is set to take place from May 25th to May 27th on Abu Dhabi’s vibrant Yas Island.
NEXA continues its longstanding association as the title sponsor for the seventh consecutive year, while Sobha Realty joins as the title sponsor of the IIFA Weekend for the first time.
The glittering event will unfold at the world-class Etihad Arena, the Middle East’s largest state-of-the-art indoor entertainment venue, situated on the picturesque Yas Bay Waterfront. Bollywood heartthrobs Vicky Kaushal and Abhishek Bachchan are set to host IIFA 2023, promising a night filled with entertainment and excitement.
The awards ceremony will feature scintillating live performances by an array of megastars. The charismatic Salman Khan, along with his “Kick” co-star Jacqueline Fernandez, Varun Dhawan, and Kriti Sanon, known for their horror-comedy “Bhediya,” will light up the stage. Additionally, Nora Fatehi, Rakul Preet Singh, and Ayushmann Khurana will deliver special performances.
IIFA Rocks, a side event, will be hosted by renowned choreographer and director Farah Khan and National Award-winning actor Rajkummar Rao. This segment promises an electrifying music extravaganza, with performances by music maestro Amit Trivedi, along with popular singers like Badshah, Sunidhi Chauhan, Nucleya, Mika, Sukhbir Singh, Raftaar, Shreya Ghoshal, Anusha Mani, and Goldie Sohel.
A notable addition to the Sobha IIFA Rocks this year is the exclusive showcase by celebrity designer Manish Malhotra.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales at Maruti Suzuki India, expressed NEXA’s commitment to creating unique and inspiring experiences through their collaboration with IIFA. This year’s IIFA will take place on Yas Island in Abu Dhabi and aims to inspire consumers seeking global experiences in their everyday lives.
As always, the IIFA guest list boasts several superstar names, including Hrithik Roshan, Anil Kapoor, Alia Bhatt, legendary actor-filmmaker Kamal Haasan, and Riteish & Genelia D’Souza.
The event will also feature celebrity guests such as Aparshakti Khurana, Sunny Kaushal, Mouni Roy, Fardeen Khan, Esha Gupta, Mrunal Thakur, Dia Mirza, Rashii Khanna, Sheeba Chaddha, and glamorous Bollywood wives Neelam Kothari, Bhavna Pandey, Maheep Kapoor, and Seema Sajdeh.
Ravi Menon, Co-chairman of Sobha Realty, expressed their delight in sponsoring the 23rd IIFA Weekend, emphasizing the event’s ability to recognize and celebrate the allure of Indian cinema on a global stage.
Leading film producers such as Ramesh Taurani, Boney Kapoor, Bhushan Kumar, Jayantilal Gada, Anees Bazmee, and R Madhavan are also set to attend.
A highlight for film enthusiasts and aspiring filmmakers during the Sobha IIFA Weekend is the Master Class titled ‘Director’s Cut with Kabir Khan.’
The Nexa IIFA awards and Sobha IIFA Weekend are set to return to Yas Island in Abu Dhabi on May 26th and 27th, 2023, for their 23rd edition, offering a vibrant celebration of Indian cinema and entertainment under one roof.
Prepare to revel in a weekend of glitz, glamour, fun, and fashion, as the stars grace the green carpet and celebrate the best of Indian cinema at the 2023 Nexa IIFA Awards.
