News DeskDubai, UAE – In a strategic move aimed at boosting Uzbekistan’s tourism industry, the “National PR-Centre” State Unitary Enterprise, under the Tourism Committee of Ecology, Environment Protection, and Climate Change of the Republic of Uzbekistan, has partnered with VFS Global’s Tourism Services Division. This collaboration seeks to promote Uzbekistan as a top tourism destination within the United Arab Emirates (UAE) market.
The partnership’s primary objectives are to raise awareness of Uzbekistan’s diverse attractions, cultural heritage, natural landscapes, and unique experiences among potential UAE tourists. By highlighting renowned destinations like Samarkand, Bukhara, Khiva, and the capital city of Tashkent, Uzbekistan aims to capture the interest of travelers seeking history, culture, and natural beauty.
The Tourism Committee of Uzbekistan revealed that the country is experiencing a resilient comeback in tourism, with 5.2 million international tourists in 2022 and a projection to surpass this figure by the end of 2023. Uzbekistan has opened its doors to international travelers, and the partnership with VFS Global Tourism Services is expected to bring the nation closer to the hearts of UAE travelers.
Arzan Khambatta, Head of Tourism Services at VFS Global, expressed enthusiasm for supporting Uzbekistan’s tourism promotion in the UAE. The collaboration will leverage VFS Global’s network and expertise to raise awareness and generate interest in Uzbekistan among travel industry professionals and UAE travelers, contributing to economic development and brand building in the region.
As part of the agreement, VFS Global Tourism Services will actively engage and educate tour operators, travel agents, and general travelers in the UAE market about the opportunities Uzbekistan has to offer. This partnership aims to strengthen destination awareness among esteemed B2B partners in the UAE, ultimately fostering the economic growth and development of both nations.
