News DeskDubai, UAE – Ajmal Perfumes, a revered name in the fragrance industry, is celebrating a momentous victory at the esteemed Beautyworld Middle East Awards. The iconic fragrance, ‘Song of Oud,’ has been bestowed with the prestigious title of Popular Fragrance of the Year, marking a significant milestone in the brand’s illustrious history. This recognition comes on the heels of another accolade at the 12th edition of the Middle East Retail Forum (MRF) 2023, where ‘Song of Oud’ was honored as the Most Admired Brand Campaign of the Year under the Perfumes and Cosmetics segment.
The BeautyWorld Middle East Awards, known for acknowledging excellence and innovation in the beauty and fragrance industry, is a highly coveted accolade. Winning the Popular Fragrance of the Year award underscores the extraordinary resonance and appeal of ‘Song of Oud’ among fragrance enthusiasts and consumers across the GCC and beyond.
The Middle East Retail Forum (MRF), one of the largest retail events in the region, recognized Ajmal Perfumes for its outstanding marketing campaign in launching ‘Song of Oud’ in the Middle East. The awards highlight the brand’s inventiveness, artistry, and unique craftsmanship, reflecting its commitment to creating fragrances that transcend the ordinary.
‘Song of Oud’ is a unisex fragrance that has captivated a diverse audience with its carefully concocted aroma. The top notes feature a blend of bergamot, apples, and ginger, creating a harmonious mix of citrus, fruity, and spicy scents. The heart notes introduce lily of the valley, jasmine, and orris, contributing to a delicate floral scent. The base notes, including amber, musk, and patchouli, leave a lasting, rich, and sensual impression. This intricate composition showcases Ajmal Perfumes’ dedication to creating fragrances that offer an evocative experience with a distinctly unique scent.
Abdulla Ajmal, CEO of Ajmal Perfumes, expressed his excitement about this remarkable achievement, stating, “At Ajmal, we constantly curate fragrances that blend modernity with our cherished traditions. We’re thrilled and honored to receive these prestigious awards for ‘Song of Oud,’ recognizing its inventiveness and popularity.”
The success of ‘Song of Oud’ is a testament to the brand’s unwavering efforts and creative endeavors. Launched in 2022 at a grand event in the mesmerizing Nara Desert Escape, the fragrance garnered attention through collaboration with popular artists, including local rappers Ahmedoo Biggie and Saud G, who created a lyrical tribute to its captivating scent. The campaign, involving over 75 fashion and lifestyle influencers, as well as fragrance experts, achieved a remarkable reach of over 12 million people across the GCC, with over 1.6 million views on YouTube.
Ajmal Perfumes’ multi-faceted campaign, leveraging channels such as OOH advertising, traditional media, and cinema advertising, played a pivotal role in the widespread success of ‘Song of Oud.’ These recent awards underscore the fragrance’s broad appeal and further solidify Ajmal Perfumes’ strong commitment to the art of perfumery.
