Prague – #VisitCzechia, in collaboration with Czechia stakeholders, has recently orchestrated a series of familiarization trips aimed at showcasing the country’s allure as a premier destination for weddings and wellness. The initiative targeted key Business-to-Business (B2B) partners and media representatives from the United Arab Emirates, Saudi Arabia, and Kuwait.
Wellness Exploration for B2B Partners: A seven-day journey unfolded for B2B partners, immersing them in the spa retreats and wellness havens of Czechia. Highlights included a guided tour of Prague, a visit to the historic Teplice spa, exploration of Thermalia’s undiluted thermal spring, and a stop at the renowned Beethoven Spa House. The itinerary culminated with a visit to Hotel Thermal in Karlovy Vary, host to the annual Karlovy Vary International Film Festival. The European Spas & Balneology Congress in 2023 further emphasized Czechia’s potential in the wellness sector, hosting SPA-CE B2B meetings as part of The ESPA Annual Congress at Hotel Thermal.
Wedding Destinations Explored by Media Representatives: Simultaneously, media representatives embarked on a separate seven-day expedition, delving into Czechia’s enchanting wedding destinations. The itinerary included site inspections at prestigious venues such as Hotel Golden Key Prague Castle, Hotel Mandarin Oriental Prague, Augustine, Savoia Castle, Farm Michael, Chateau Mcely, and others. The goal was to present Czechia as an ideal location for romantic weddings, blending history and charm.
Czechia’s Commitment to Hospitality: Mrs. Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, emphasized Czechia’s offerings, stating, “Czechia provides couples with a unique blend of romance, history, and wellness, making it the ultimate destination for weddings and wellness experiences.” She highlighted the centuries-old spa culture and serene landscapes, offering travellers an unparalleled journey into the heart of the nation.
Building Lasting Relationships: #VisitCzechia not only showcases the country’s potential but also serves as a platform for building lasting relationships with key players in the Middle East market. Czechia, with its fairytale wedding venues and rejuvenating wellness experiences, is poised to become the dream destination for travellers seeking enriching experiences and memorable moments.
As Czechia extends its hospitality to the Middle East, the successful familiarization trips underscore the nation’s commitment to providing unparalleled wellness and wedding experiences, inviting guests to explore the history and serenity that unite in this picturesque European gem.