News DeskDubai, UAE – A recent report by Technavio predicts a substantial increase in the Middle East office stationery supplies and services market, estimating a rise of USD 725.04 million by 2027. Global experts at Paperworld Middle East and Gifts and Lifestyle Middle East in Dubai emphasized the driving force behind this surge is the escalating demand for personalized and eco-friendly stationery.
The market is witnessing a notable preference for customized stationery, such as branded pens and notebooks, recognized as a potent marketing tool that enhances brand image. Simultaneously, the increasing inclination toward eco-friendly stationery is attributed to growing environmental awareness among manufacturers, retailers, and consumers. This trend is particularly strong in countries like the UAE and Saudi Arabia, where customers prioritize environmentally conscious practices in stationery production.
Contrary to the belief that paper usage is diminishing, industry leaders emphasized that the Middle East paper market is thriving. Ali Haider, CEO of Capital Envelopes, highlighted the sustainability of paper as a fully biodegradable product, reinforcing its enduring relevance.
Nobel Ninan, Founder of Pencil Office Supplies, echoed this sentiment, stating that the demand for paper and paper products is currently at an all-time high.
The GCC region’s heavy reliance on imported paper and stationery goods presents an emerging opportunity for entrepreneurs to capitalize on manufacturing eco-friendly products for international export. This market offers a promising avenue for local businesses to produce sustainable stationery solutions, aligning with global demand for environmentally conscious products.
The panel discussion at The Hub Forum, titled “Understanding Middle Eastern Demand for Paper and Stationery,” featured industry leaders such as Ali Haider and Nobel Ninan, shedding light on the robustness of the Middle East paper market.
Paperworld Middle East and Gifts and Lifestyle Middle East, hosting over 490 exhibitors from 40 countries, are expected to attract more than 10,000 industry professionals from 100 visiting countries. These events serve as crucial platforms for fostering innovation, market insights, and global collaborations within the region’s paper, stationery, office supplies, and art & craft industry.
The agenda for the upcoming days includes discussions on sustainability in the education sector, the intersection of licensed products and pop culture, and insights into design strategy at the Women-preneurs panel.
