Dubai, UAE – Emaar Hospitality, the hospitality arm of Emaar Properties, has unveiled a significant development in its brand strategy by rebranding Address Fountain Views to Address Dubai Mall, effective January 8, 2024. This strategic move underscores the group’s commitment to maintaining its iconic status and delivering the signature experience associated with the Address Hotels + Resorts brand.
Situated in the heart of Downtown Dubai, directly linked to the renowned Dubai Mall and Chinatown Dubai Mall via an air-conditioned walkway, the new Address Dubai Mall features 193 rooms, 783 residences, six restaurants, award-winning spa facilities, a state-of-the-art fitness center, a kids’ club, and more. The property boasts an infinity pool with breathtaking panoramic views of Downtown Dubai, the Dubai Fountains, and the Burj Khalifa.
The rebranded Address Dubai Mall, just steps away from the Burj Khalifa, epitomizes luxury and sophistication, offering impeccable service, exquisite dining venues, and world-class amenities. The central location provides immediate access to cultural and entertainment landmarks, coupled with stunning views of the city’s iconic skyline.
Mohamed Alabbar, founder of Emaar, emphasized that the rebranding is more than a name change; it signifies a commitment to unrivaled luxury and excellence. Address Dubai Mall exemplifies Emaar’s dedication to providing extraordinary experiences and sets new milestones in premium hospitality.
This evolution marks a continuation of Emaar Hospitality Group’s tradition of reshaping luxury hospitality in the region while maintaining its signature services. Address Dubai Mall is poised to redefine the guest experience, reinforcing its status as a symbol of exceptional hospitality within the Emaar Hospitality Group.