News DeskDubai, UAE – In a historic move, Red Bull F1 Teams and Visa have announced an unprecedented multi-year partnership, marking Visa’s first major global sports sponsorship in over 15 years. The collaboration includes Visa becoming the first global partner for both Red Bull F1 teams, introducing the Visa Cash App RB, formerly Scuderia AlphaTauri.
As part of the agreement, Visa’s logo will adorn the Oracle Red Bull Racing and Visa Cash App RB cars, along with corresponding title partnership on the F1 Academy team entry. The Visa Cash App RB team, led by drivers Yuki Tsunoda and Daniel Ricciardo, will showcase a new car livery and driver’s kit inspired by Visa and Cash App when the F1 2024 racing series begins in Bahrain on February 29. The full livery reveal is scheduled for a special event in Las Vegas on February 8.
Beyond branding, the collaboration aims to propel the team to excellence and provide Visa cardholders with exclusive opportunities, including behind-the-scenes access, driver meet and greets, merchandise, and elevated hospitality at races.
Visa’s commitment to women’s empowerment extends to the F1 Academy series, where the Visa Cash App RB team will participate. This all-female driving series, taking place at select F1 tracks concurrently with F1 races, aligns with Visa’s dedication to championing equality in motorsports.
Peter Bayer, CEO of the newly named Visa Cash App RB team, expressed excitement about the partnership, emphasizing the team’s bold vision for the future and the support of forward-looking partners like Visa and Cash App.
Catherine Ferdon, Head of Brand at Cash App, highlighted the sponsorship’s role in deepening relationships with Formula One fans, fostering F1 fandom in the United States, and supporting emerging talent in motorsports.
Oliver Hughes, CMO at Red Bull Technology, emphasized the significance of the birth of Visa Cash App RB, portraying it as the beginning of an exhilarating journey aimed at elevating the team’s competitiveness. He noted Visa’s commitment to becoming a global leader in digital financial services, while Cash App’s involvement reflects its status as one of the most downloaded finance apps.
The partnership marks a significant chapter in Formula One, promising a thrilling new era for the Visa Cash App RB team as they charge towards the front of the grid every weekend.
