News DeskRiyadh, Saudi Arabia – Beautyworld Saudi Arabia, a significant international trade fair for the beauty and wellness industry, is set to host a record number of exhibitors from around the world at Riyadh International Convention and Exhibition Centre from February 11th to 13th, 2024. According to Statista research, the fragrance market in Saudi Arabia is projected to reach US$0.50 billion in revenue in 2024, with an expected annual growth rate of 3.33%. Premium fragrances and perfumes hold the largest market share in the cosmetics market, accounting for over 30%.
Local and regional brands, such as Al Haramain Perfumes and Fragrance World LLC, showcase the booming beauty and wellness sector in the Middle East. The interest in Middle Eastern scents is growing internationally, attracting exhibitors from Europe and other parts of the world. Skincare products are anticipated to be the fastest-growing segment, with a forecasted CAGR of +16% from 2017 to 2030.
The contribution of the cosmetics and personal care industry to the Saudi economy is on the rise, reaching US$3.82 billion in 2021. The exhibition features industry segments including Fragrance, Hair, Nails & Salon Supplies, Cosmetics & Skincare, and Supply Chain & Services, as well as Personal Care & Hygiene. Beautyworld Saudi Arabia serves as a platform for regional and international visitors to connect, showcase products, and foster trade relationships in the beauty and wellness sector.
Bilal Al-Baramawi, CEO of Show Organizers 1st Arabia Exhibitions and Conferences, emphasized the significance of the event, stating that the success of the 2022 edition has led to the entire available venue space being filled, highlighting the importance of the beauty and wellness sector to the economy. The exhibition is a key event in the GCC, fostering networking, trade, and growth for global suppliers and traders in Riyadh.
