News DeskDubai, UAE – In a significant move to enhance the benefits of the “Esaad” privilege card, a memorandum of understanding has been signed between the Esaad Card Center and the Alshaya Group. The signing ceremony took place at the Dubai Police Officers Club.
The partnership aims to integrate the Alshaya Group into the Esaad discount program, offering Esaad cardholders discounts of 15% to 20% on a selection of 43 international and local brands operated by the Alshaya Group within the United Arab Emirates. Notably, any new brands joining the group will automatically be included in the Esaad discount scheme.
The memorandum was signed by Stephen Vickerstaff, Executive Director of Alshaya Group, and Ms. Mona Muhmmmad Al Ameri, Director of the Esaad Card Centre. Colonel Masoud Al Hammadi, Deputy Director of the Esaad Card Centre, along with other distinguished guests, were present at the event.
This collaboration signifies the mutual commitment of both entities to foster cooperation and deliver customer satisfaction through exceptional and competitive deals across various products in various industries. The partnership is seen as a significant step towards elevating the status of the “Esaad” privilege card and bringing additional benefits to its holders.
