News DeskRiyadh, Saudi Arabia – Riyadh Air, Saudi Arabia’s new world-class airline, and Adobe have announced a strategic technology partnership. The partnership aims to integrate Riyadh Air with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties.
As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.
Riyadh Air, which plans to carry its first passengers in 2025, aims to connect the Kingdom to more than 100 destinations around the world. This supports both the National Aviation Strategy’s and National Tourism Strategy ambitions to bring 330 million annual visitors to the Kingdom by 2030.
Adam Boukadida, chief financial officer at Riyadh Air, stated, “We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience. Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey.”
Anil Chakravarthy, president, Digital Experience Business at Adobe, added, “As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalized, real-time digital experiences for air travelers.”
Adobe technology will be used by Riyadh Air to offer a seamless, end-to-end travel experience to the guests traveling globally to and from Saudi Arabia, as well as those traveling domestically within the Kingdom.
Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalized campaigns at scale. Real-time insights and interactions, powered by Adobe Experience Platform, will ensure Riyadh Air will be able to offer travelers in the moment communications on their preferred channel.
Riyadh Air is expected to add USD20 billion to the Kingdom’s non-oil GDP growth, and create more than 200,000 direct and indirect jobs around the globe.
