News DeskPrague, Czech Republic – The Czech Tourist Authority, under the banner of #VisitCzechia, has announced the launch of its new initiative, the Unexpected Wellbeing Campaign. This campaign aims to revolutionize the concept of exploration by promoting the Czech Republic as the ultimate destination for physical activity, relaxation, and rejuvenation.
The Unexpected Wellbeing Campaign builds on the success of its predecessor, the Unexpected Traditions campaign, which uniquely highlighted active tourism. The new campaign is set to take the visitor experience to unprecedented levels by demonstrating how travelers can integrate exercise, relaxation, and rest into their journeys while exploring the stunning landscapes, rich culture, and diverse regions of the Czech Republic.
The campaign recognizes the vital role tourism plays in the Czech economy and seeks to support local economies and communities. By promoting Wellbeing Tourism, #VisitCzechia aims to create sustainable opportunities for thousands of Czech citizens employed in the tourism sector.
The central concept of the campaign is that the Czech Republic is essentially one vast spa, where travelers can immerse themselves in relaxation and wellness amidst breathtaking natural landscapes and cultural heritage. Every outdoor adventure, whether it be hiking through lush forests, cycling along scenic routes, or exploring historic sites, is likened to a rejuvenating spa experience.
Mrs. Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, expressed her excitement about the launch of the Unexpected Wellbeing Campaign. She invited travelers to discover the Czech Republic in a new light, emphasizing the country’s stunning landscapes, rich cultural heritage, and opportunities for outdoor exploration.
In addition to the Unexpected Wellbeing Campaign, CzechTourism has planned a comprehensive array of activities to further promote the country as a premier destination for active travelers. The campaign’s visuals feature captivating slogans such as “unexpected steam room” for a photo of a cyclist enveloped in mist, “unexpected pedicure” for bare feet navigating rocky terrain in a forest, and “unexpected aromatherapy” for a group strolling through a blossoming meadow. These images and slogans aim to capture the essence of active tourism in the Czech Republic, enticing travelers to embark on unique and revitalizing experiences.
