News DeskRiyadh, Saudi Arabia – Dan Company, a Public Investment Fund (PIF) company specializing in agritourism, ecotourism, and adventure tourism, has announced its plans to create a premium farm-based tourism destination in the heart of the Al-Ahsa Governate, a UNESCO World Heritage site and a significant agricultural region in Saudi Arabia’s Eastern Province.
The announcement came after a meeting between His Highness Prince Saud bin Talal, Governor of Al-Ahsa, and Abdulrahman Abaalkhail, CEO of Dan Company, on March 4, 2024. During the meeting, His Highness listened to a presentation about Dan Company and its strategy to establish a world-class tourism ecosystem that promotes sustainable, social, and economic growth.
Dan Company has also signed a partnership with Hilton Company, the international leader in the hospitality sector, to operate its first projects, represented by three resorts in Al-Ahsa Governorate that attract visitors who are looking to connect with nature and enjoy a variety of experiences with lush greenery and stunning views.
Dan Company aims to shed light on Saudi Arabia’s rich agricultural and natural diversity, and create exceptional experiences that will strengthen the connection between people and nature through agritourism, ecotourism, and adventure tourism. Its first destination in Al-Ahsa will encompass both owned and franchise assets, with further destinations to be announced in the foreseeable future.
Dan Company is one of the players in the Kingdom’s tourism sector, which is a key pillar of the Vision 2030 goals to diversify the economy and enhance the contribution of city economies to Saudi GDP. Dan Company contributes to enabling local communities to diversify their economic activities and develop thriving businesses.
The company will work closely with key government and private sector stakeholders and contribute to the growth of the tourism industry, with these efforts expected to create direct and indirect job opportunities. By 2030, Dan is anticipated to contribute approximately $1.6 billion (SR6 billion) to Saudi Arabia’s non-oil GDP as it expands its footprint.
