Visa Strikes Partnership with New Brand Ambassador Mo Salah

Egyptian football legend Mo Salah to be a Visa Ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa
(Image Credit: Supplied)
4 months ago

Dubai, UAE – Visa, a global leader in digital payments, has announced an exciting partnership with Mohamed Salah, the renowned Egyptian football icon, to serve as a Visa Ambassador across key regions including the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa.

Salah, celebrated for his electrifying performances for Liverpool Football Club and the Egyptian national team, embodies the spirit of determination and perseverance. His journey from a small village in Egypt to international stardom resonates with millions worldwide, symbolizing the transformative power of persistence and dedication.

The collaboration between Visa and Salah underscores the company’s commitment to empowering individuals to achieve their aspirations. Through celebrating values such as dedication, perseverance, and excellence, Visa aims to inspire people to take small steps towards realizing their dreams.

Expressing his enthusiasm for the partnership, Mohamed Salah stated, “Throughout my career, every step I have taken has propelled me to greater opportunities, bringing me closer to my dreams. I’m excited about the collaboration with Visa and its mission to expand possibilities for more people, empowering them to take small steps forward towards their goals.”

Tarek Abdalla, Visa’s Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), emphasized Salah’s role as an inspiration to millions, stating, “Mo Salah has become a beacon of hope and joy in households worldwide, uplifting people through the belief that everyone can shape the future.”

Abdalla further highlighted the alignment between Salah’s principles and Visa’s values, including breaking barriers, surpassing expectations, and striving for excellence. The partnership aims to ignite dreams and empower aspirations, showcasing that with commitment and passion, anything is achievable.

As #MoSalahxVisa gains momentum, Visa promises to continue driving individuals towards their financial goals, encouraging them to take small steps towards realizing their full potential. Stay tuned for updates on this inspiring collaboration, as Visa and Mohamed Salah embark on a journey to uplift communities across the globe.

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