News DeskAbu Dhabi, UAE – Norwegian football star Erling Haaland has announced a partnership with the Norwegian Seafood Council. The collaboration aims to increase the consumption of seafood, a significant part of Haaland’s diet growing up.
The partnership underscores a shared commitment to excellence in their respective fields. “The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership,” says Haaland.
Christian Chramer, CEO of the Norwegian Seafood Council, expressed his excitement about the partnership. “Haaland is recognized as one of the best footballers in the world. The fit with Norwegian seafood, which is enjoyed in nearly every part of the world, is therefore undoubtable. Being able to join forces as two of Norway’s best exports and strongest brands fills us with immense pride,” Chramer said.
The deal, set to last for 2.5 years, will take effect on April 1st. A separate agreement has also been made with Norway’s men’s and women’s national teams. “We are very pleased to have with us the strength of our national teams as well. This is a team effort, and the whole seafood industry stands together with our esteemed athletes in this hugely exciting time moving forward,” Chramer added.
Norway, the world’s largest net exporter of seafood, serves approximately 39 million meals daily. In 2023, Norway exported seafood to 153 markets globally, offering over 60 different species.
