News DeskSEOUL, Korea – Samsung Electronics has reaffirmed its position as the global leader in the TV market, celebrating an 18-year streak at the top. Market research firm Omdia’s latest report shows Samsung holding a commanding 30.1% market share in 2023, a clear indicator of its sustained leadership since 2006.
The company’s success is attributed to its strategic emphasis on premium and large-screen TV segments, backed by its innovative QLED and OLED technologies. The QLED TV range, including the Neo QLED models launched in 2017, has seen cumulative sales exceed 40 million units, with 8.31 million units sold in 2023 alone.
In the high-end market, Samsung has made significant inroads, particularly with TVs over 75 inches and those priced above $2,500, achieving a 60.5% market share. The brand also leads the segment for TVs over 90 inches, thanks to strong sales of its 98-inch models, securing a 30.4% market share.
Samsung’s OLED TV lineup also performed well, selling 1.01 million units in 2023 and capturing a 22.7% market share. With an expanded range set for 2024, Samsung’s presence in the OLED market is expected to grow even further.
SW Yong, President and Head of Visual Display Business at Samsung Electronics, expressed pride in the company’s long-standing market dominance, reflecting the trust and loyalty of its customers. He reaffirmed Samsung’s commitment to pushing the industry forward, focusing on delivering not just exceptional picture quality but also more meaningful experiences.
At CES 2024, Samsung introduced the NQ8 AI Gen3 processor, ushering in the AI Screen Era. This cutting-edge chipset, combined with Tizen OS, promises to revolutionize the smart TV landscape, making AI screens the cornerstone of smart home innovation.
Looking ahead to 2024, Samsung is poised for another year of groundbreaking innovation. With new processor advancements and AI features, the company is set to redefine home entertainment and set new industry standards.
