Sony’s ULT POWER SOUND: New Speaker & Headphone Series

DUBAI, UAE – Sony Middle East and Africa has unveiled its latest innovation, the ULT POWER SOUND® series. This new line of wireless speakers and headphones is designed to immerse users in a powerful auditory experience, akin to being in the front row of a live concert.

The series, which includes the ULT TOWER 10, ULT FIELD 7, ULT FIELD 1 speakers, and ULT WEAR headphones, is engineered to produce deep, resonant sound that is sure to captivate music enthusiasts.

A unique feature of the series is the ULT button, present in all models. This button enhances the music by activating one or two different sound modes, providing listeners with Sony’s signature sound quality.

In a strategic move, Sony has partnered with GRAMMY® award winner and global sensation, Peso Pluma, in conjunction with the launch of the ULT POWER SOUND series. Peso, known for his bass-heavy music, expressed his excitement about the series, stating, “The powerful sound and massive bass of the ULT POWER SOUND series excites me. As a musician who relies heavily on bass when creating my music, I feel that these products provide the best listening experience for my fans and there is nothing else like it.”

Peso Pluma will be featured in Sony’s “For The Music” audio brand campaign, which will focus on promoting the ULT POWER SOUND series. This collaboration marks a significant milestone in Sony’s commitment to delivering high-quality audio experiences to music lovers worldwide.

ULT TOWER 10 – the power of live-venue sound in your home
Turn your home into party central with massive bass, 360° Party Sound, 360° Party Light and karaoke, thanks to a supplied wireless mic. You can even connect the speaker to your TV to boost the sound of the things you love to watch.

ULT TOWER 10 key features:

• ULT POWER SOUND – Enhance all your low-end frequencies for exceptional bass. Enjoy 2 different type of bass-emphasised sound mode. Hit the ULT button for deep bass boost for low-frequency sound that will make your heart tremble with ULT1. ULT2 delivers powerful bass to feel the beat and get you dancing. 
• Sound Field Optimisation – Detects noise and automatically changes the sound setting to deliver clear music even when you are surrounded by other sounds.
• 360° Party Sound and 360° Party Light – 360° party sound that carries powerful sound to every corner of the room. With its vibrant lighting, the ULT TOWER 10 brightens up every corner of your party. It even synchronises with the music to create a true festival feeling.
• Karaoke, Guitar, and TV Sound Booster – Belt out your favourite tunes, thanks to the included wireless mic. Plus enjoy complete control of your sound, with Echo and Key Controls on the top panel. You can plug in another microphone for a duet or a guitar to play along using the ULT TOWER 10 as an amp. TV Sound Booster enhances the sound from your TV.

Party Connect – Link up to 100 compatible speakers to synchronise music and lighting through Party Connect – fill any place with powerful sound to create the ultimate party atmosphere.

ULT FIELD 7 – The party goes any place
Liven up your day with punchy bass and expressive lighting wherever you go. The ULT FIELD 7 lets you take the party anywhere thanks to the waterproof and dustproof construction plus a long battery life means you can party for longer. You can even connect to a mic for karaoke on the go.

ULT FIELD 7 key features:

• ULT POWER SOUND – Select ULT1 for deeper, lower frequency bass or select ULT2 for powerful, punchy bass.
• Sound Field Optimisation – Detects noise and automatically adjusts the sound setting to provide an optimal music experience, however busy the venue might be.
• Party for longer – Throw a party anywhere for longer thanks to up to 30-hour battery life. Plus, with quick charging you get 3 hours of playing time in 10 minutes. IP67 waterproof and dustproof rating, you can take the party outside. It’s also salt water resistant, which means you can enjoy music even at the beach. 
• Carry anywhere – The ULT FIELD 7 can be easily moved around with the convenient carry handles and as it’s designed to work perfectly whether positioned horizontally or vertically.
• Karaoke and guitar input and lighting – Connect a mic and get ready to sing anything. It’s the perfect partner and even includes Echo and Key Controls on the rear panel. Or you can connect your guitar to turn the ULT FIELD 7 into an amp. And up the fun even more, ambient lighting produces subtle illumination perfect for parties and everyday use.
• Party Connect -Link up to 100 compatible speakers to synchronise music and lighting through Party Connect.

ULT FIELD 1 – Big sound. Small size
Bring your favourite tunes anywhere with enhanced bass built into a compact package with the ULT FIELD 1. Complete with a multi-way strap for ease of use, take your waterproof, dustproof and even shockproof speaker anywhere for longer, thanks to a long battery life.

ULT FIELD 1 key features:

• ULT POWER SOUND – Turn ULT POWER SOUND on for enhanced bass.
• Anywhere, any way – ULT FIELD 1 is your perfect partner for everywhere you go. Designed to be portable with up to 12 hours of battery life so you can enjoy your tunes longer. Plus its multi-way strap, IP67 waterproof and dustproof rating, shockproof design and salt-water resistance lets you take your speaker anywhere, indoors or out.
• Colours to suit your style – with Black, Off-White, Forest Grey and Orange  to choose from, you can find the colour that suits your style.
• Choice of layout – The ULT FIELD 1 is designed to work when it stood on its end or laid on its side, for the best use of space – even when that space is limited. 
• Usability – Easy to use and connect with built-in mic for hands-free calling with Echo Cancelling technology for clearer calls.

ULT WEAR – Powerful sound. Make it your own
With exceptional bass and improved Noise Cancelling, our new ULT WEAR headphones let you bring your favourite festival or club feel with you, everywhere you go.

ULT WEAR key features:

• ULT POWER SOUND – Press the ULT button for powerful sound. ULT1 delivers deep, low-frequency bass, and ULT2 provides powerful bass. 
• Designed for power – they’re powered by Sony’s Integrated Processor V1, the same processor found in Sony’s award-winning 1000X series headphones, and a driver unit designed for ULT POWER SOUND series, to produce unwavering energy, huge resonating bass, and crystal-clear detail.
• Noise cancelling – With Dual Noise Sensor technology and the Integrated Processor V1, ULT WEAR takes Noise Cancelling to the next level. Now you can truly shut out the world and enjoy a party for one – just you and your music.
• Comfortable design – The headphones are comfortable with soft earpads and more space around the ears, yet still provide powerful, high-quality sound. ULT WEAR have a foldable design and come complete with a carry case.
• Everyday use – ULT WEAR exudes function, form and features. A sensor pauses your music when you take them off and starts again when you put them on. Bluetooth® pairs with two devices at the same time with Multipoint Connection. Battery life is up to 30 hours with Noise Cancelling on, and up to 50 hours with Noise Cancelling off. And if you need to top up in a hurry, a 3-minute quick charge will give you up to 90 minutes extra play time. 

Sustainability in mind

The ULT POWER SOUND series are not only designed to deliver powerful sound but also with the environment in mind. Recycled plastic is used in the products. This reflects Sony’s commitment to reducing the environmental impact of our products and practices.