News DeskDubai, UAE – Cartoon Network is ramping up its immersive gaming experience on Roblox called “Game On!” with two new games based on the popular animated series The Amazing World of Gumball.
The first new game is called “Gumball Haunted House,” offering a solo play experience set in a haunted mansion in the town of Elmore. Players take control of the show’s main character Gumball as he tries to escape the spooky house, with help from other beloved characters like Darwin and Anais. Successful escape can earn players a spot on the leaderboard.
Coming soon is also a “Gumball Tower Defense” game, where players must defend the town of Elmore from an impending siege. The game will feature four different defensive towers to build, each with upgrade options, across ten levels of intense action. Players can earn Gumball XP and in-game coins.
Monika Oomen, VP of Brand, Communications and Digital Content Strategy at Warner Bros. Discovery Kids EMEA, stated their strategy is to reach kids on platforms they love by combining popular IP with engaging gameplay mechanics. She said performance data guides their creation of immersive metaverse experiences that drive brand affinity.
In addition to the new Gumball games, Cartoon Network Game On! continues expanding with recent activations celebrating Powerpuff Girls, Scooby-Doo, the Wonka movie, Bakugan, and more. The experience has received over 33 million visits since launch and won industry awards for its innovative convergence of linear shows with gaming.
