News DeskLondon, UK – Hanover Communications, a leading strategic communications and public affairs consultancy in Europe, the Middle East and Africa, has announced the launch of a new specialized division called Hanover Sport.
This move brings together Hanover’s existing expertise in sports-related brand storytelling, strategic communications, fan engagement, sponsorship activation, and public affairs under one unified offering. The goal is to provide top-tier sports communications services to brands and organizations navigating the complex sports industry landscape.
With sports impacting everything from entertainment and culture to purchasing decisions, policy, community engagement, tourism and participation, the new Hanover Sport team has been designed to support clients in areas like fan ecosystems and engaging with key decision makers.
Hanover already works on campaigns for major sports brands, rights holders, sponsors and broadcasters such as the NFL UK, UFC, British Horseracing Authority, SAUDIA Airlines, StubHub International and others. The firm’s geographic footprint, with offices across the UK, Ireland, the Middle East and Brussels, allows it to execute local activations as well as global programs.
Rebecca Hargreaves, formerly a director at The Playbook, has been appointed as Director of Hanover Sport to lead the new division. She brings over 15 years of experience working with brands in the sports sphere.
Other senior leaders contributing sports expertise include Gavin Megaw, Hanover President, Jonty Summers, Hanover Middle East Managing Director, Ceri Reed, Group Head of Brand, and Ilija Trojanovic, Account Director with extensive World Cup experience.
The launch comes at an opportune time, with major sporting events like the Paris 2024 Olympics and UEFA Euro 2024 on the horizon this year. Hanover aims to deliver industry-leading strategies encompassing insights, narratives, influencers, campaign activations, regulations and market access.
