Dubai, UAE – Brands For Less Group, the leading off-price retailer in the region, has reached a significant milestone with more than 120 operational stores across the GCC and Europe. This achievement underscores the group’s robust presence and ongoing growth in the retail industry.
Established with a mission to offer quality fashion and lifestyle products at discounted prices, Brands For Less has successfully cultivated a loyal customer base and has emerged as a favored destination for value-conscious shoppers.
In the past two years alone, the group has launched over 35 new stores exclusively in the KSA, demonstrating rapid expansion into key global locations. The group’s strategic plans include further global expansion, with the establishment of new stores and enhanced offerings specifically tailored to cater to the consumers of each market.
Toufic Kreidieh, the Executive Chairman of the Board and Group CEO of BFL Group, expressed his gratitude towards customers, partners, and employees for their unwavering support. “We are proud of this achievement and remain committed to delivering exceptional value and service to our customers,” he said. “Achieving this mark in the early months of 2024 signifies not just our growth but also the trust and loyalty of our stakeholders.”
Kreidieh looks forward to continuing this journey of expansion and innovation, driven by the group’s dedication to providing unparalleled experiences in affordable shopping. This commitment is a testament to the group’s vision and its successful execution.