News DeskRiyadh, Saudi Arabia – Baheej Tourism Development Company, a collaboration between ASFAR and the Tamimi-AWN Alliance, has announced plans to revitalize the waterfront area of the Royal Commission at Yanbu, marking their inaugural project in the city.
Spanning an impressive 32,000 square meters, the project will encompass three key leisure components: a Beach Escape, a Tourist Activation Center, and a Lifestyle Hotel. A fourth component, yet to be revealed, is anticipated to further enrich the visitor experience. Each aspect of the development promises to offer immersive and sustainable tourism opportunities, showcasing the cultural and natural heritage of Saudi Arabia.
Yanbu, with its storied history dating back to the 16th century, is poised to emerge as a premier destination, boasting architectural wonders and pristine beaches. Nora Al Tamimi, CEO of Baheej, emphasized the company’s dedication to uncovering the Kingdom’s hidden treasures and providing unparalleled experiences for tourists.
The project will unfold in three phases, with a focus on community engagement, sustainability, and minimal environmental impact. By leveraging the contemporary infrastructure and captivating landscapes of Yanbu, Baheej aims to create a gateway to the Red Sea Riviera, enticing visitors with its blend of modern amenities and cultural authenticity.
Aligned with Saudi Vision 2030, Baheej’s venture reflects the Kingdom’s ambition to build a prosperous economy and vibrant society. The company’s commitment to adhering to international standards while preserving local heritage underscores its role in reshaping urban spaces across Saudi Arabia.
As Baheej prepares to reveal additional projects in other cities by year-end, it signals a broader strategy to transform towns into thriving, sustainable destinations, marking a significant step towards realizing the Kingdom’s tourism potential.
