News DeskMumbai, India – The International Indian Film Academy (IIFA) has announced the inception of the IIFA Digital Content Awards, a new venture that aims to recognize and celebrate the burgeoning talent and creativity in the OTT and digital entertainment sphere. This addition to the IIFA Weekend & Awards is set to be a vibrant celebration of the digital storytelling revolution.
The IIFA Digital Content Awards will bring together a constellation of stars, filmmakers, and industry leaders from across the globe to honor the magic of Indian cinema in its digital form. The event promises live musical performances and a showcase of the best in digital content across various categories, including original films, series, reality shows, documentaries, and music soundtracks produced for digital streaming platforms.
Andre Timmins, Founder/Director of IIFA, expressed his enthusiasm for the new awards, stating, “The launch of the IIFA Digital Awards marks a pivotal moment in our journey to embrace the future of entertainment. Our goal is to acknowledge the remarkable talent shaping the digital landscape and to stay ahead of the industry’s evolving trends.”
With the support of India’s leading digital streaming platforms and Bollywood, the IIFA Digital Content Awards are poised to become a significant event that highlights the digital realm’s creative potential and innovation.
The award categories announced include:
- Best Film: For the top original film made for digital release.
- Best Series: Celebrating exceptional original series of all genres.
- Best Reality or Non-scripted Series: Recognizing the finest reality or non-scripted content.
- Best Docuseries/DocuFilm: Honoring documentary excellence on streaming platforms.
- Best Music/Soundtrack: Acknowledging outstanding musical compositions in digital content.
The IIFA Digital Content Awards are set to capture the essence of Indian cinema’s vibrant spirit and cultural richness, marking a new era where digital content takes center stage.
