News DeskDubai, UAE – OMODA & JAECOO, a forward-thinking automotive brand, is championing the Middle East’s journey towards Net Zero emissions and sustainable mobility through a series of groundbreaking Environment, Social, and Governance (ESG) initiatives. These efforts were spotlighted at the recent Ecological Conference in Wuhu, China, themed ‘New Energy, New Eco, New Era’. The event showcased OMODA & JAECOO’s latest ESG innovations, including the ‘O-UNIVERSE’ and ‘GREEN OJ’ projects.
The ‘O-UNIVERSE’ ecosystem underlines the brand’s dedication to offering not only eco-friendly vehicles but also future lifestyles enriched by smart technology, trendy homestays, and sporty travel experiences tailored for the youth. By embedding ESG practices within its operational framework, OMODA & JAECOO has already rolled out several environmental and social initiatives, such as educational programs, elderly care, and animal rescue efforts.
A key highlight from the conference was the introduction of the Water and Marine Protection Initiative, which underscores the collective commitment of OMODA & JAECOO’s global partners to environmental stewardship. Additionally, the launch of the International Charity Fund commits $10 for every car sold to support various corporate social responsibilities.
OMODA & JAECOO has also announced strategic collaborations with the United Nations International Children’s Emergency Fund (UNICEF) and the International Union for Conservation of Nature (IUCN). These partnerships aim to further their reach in social and environmental initiatives.
The brand’s dedication to cultural exchange and sustainable lifestyles was recently on display at the Shenshan Music Festival in Wuhu. The festival featured a range of performances, including the Chinese classical dance “Jasmine Flower” and a vibrant set by Spanish singer Vicco, highlighting OMODA & JAECOO’s commitment to multicultural interactions and eco-friendly entertainment.
Shawn Xu, CEO of OMODA & JAECOO Automobile International, emphasized the importance of a robust ESG framework, stating, “We are committed to creating a positive impact across the communities we serve in the Middle East and globally. A strong ESG framework is today a strategic imperative for organizations to accelerate high-quality economic and social development, as well as to make meaningful contributions to the environment and wider society.”
The ‘GREEN OJ’ public welfare platform, launched at the Beijing International Automotive Exhibition 2024, aims to spearhead numerous green initiatives, including wetland protection, vegetation preservation, biodiversity, and marine governance. Over 2,000 industry pioneers, partners, and user representatives from 80 countries attended the event, experiencing firsthand the brand’s advancements in ecological sustainability.
Leveraging advanced technology to uphold its environmental commitments, OMODA & JAECOO is also bolstering its R&D capabilities. Through ‘O-UNIVERSE’, the brand is seamlessly integrating virtual and real-world experiences to meet diverse user needs. With its guiding principle of ‘In Somewhere, For Somewhere’, OMODA & JAECOO pledges to continue unveiling new products, technologies, and ecosystems to drive high-quality sustainable development.
