News DeskDubai, UAE – Dubai Holding, a prominent global investment company, has concluded its highly anticipated ‘Innovate for Tomorrow’ sustainability challenge, aimed at fostering innovative solutions to pressing environmental issues. The challenge garnered international attention, receiving 150 submissions from around the globe, with a strong emphasis on sustainable practices aligning with UN Sustainable Development Goal 12.
The challenge, hosted at Dubai’s iconic Museum of the Future, showcased five finalists who presented their impactful solutions before a distinguished panel of judges and senior industry figures. The event highlighted initiatives addressing economic circularity, resource efficiency, waste minimization, and consumer education, pivotal to accelerating the UAE’s journey towards achieving net-zero emissions by 2050.
Frank Cato Lahti of Othalo, Norway, emerged as the winner with his groundbreaking ‘Upcycling Plastic into Homes’ solution. His innovative approach earned him an exclusive opportunity for funded implementation through a pilot program with Dubai Holding. Rana Hajirasouli, representing The Surpluss from the UAE, was recognized as the runner-up for her ‘Transforming Excess into Equal Access’ initiative, demonstrating significant promise in sustainable resource management.
The finalists, including representatives from Manhat (UAE), Mi Terro (USA), and Midori (UAE), showcased a diverse range of solutions addressing various aspects of sustainability, from waste reduction to supply chain resilience.
Huda Buhumaid, Chief Impact Officer at Dubai Holding, commended the participants for their dedication to sustainability and innovation, emphasizing the crucial role of entrepreneurship in driving positive change. She expressed pride in the quality and diversity of ideas presented, reflecting a robust commitment to advancing the UAE’s sustainability agenda.
Majed Al Suwaidi, Senior Vice President of Dubai Media City at TECOM Group PJSC, spoke on behalf of in5, Dubai Holding’s execution partner, underscoring the importance of incubators in nurturing innovative ideas. He reaffirmed their commitment to supporting entrepreneurs in transforming visionary concepts into impactful solutions, aligned with Dubai’s Economic Agenda ‘D33’ and the Universal Blueprint for AI.
In his remarks, Frank Cato Lahti expressed gratitude for the opportunity to collaborate with Dubai Holding, emphasizing the region’s pioneering spirit and commitment to realizing ambitious goals.
Dubai Holding continues to play a pivotal role in driving sustainable growth in Dubai and the UAE through strategic partnerships and initiatives aimed at fostering innovation and environmental stewardship. The success of the ‘Innovate for Tomorrow’ challenge underscores its commitment to shaping a sustainable future for generations to come.
