News DeskDubai, UAE – The renowned contemporary Indian fashion brand SHREE has continued its expansion across the UAE with the grand opening of its 7th store in Dubai Silicon Central. The new 100 square meter store showcases the brand’s latest collection of kurtas, tunics, suits, abayas, dresses, and more, catering to the region’s fashion-forward clientele.
With a turnover of AED 100 million and over 140 stores worldwide, SHREE has established itself as a global leader in contemporary Indian fashion. Founded by Sheetal Kapoor and her husband Sandeep, the brand employs over 600 people across India, Singapore, Qatar, KSA, and now the UAE.
“We are thrilled to open our latest store in Dubai Silicon Central, a dynamic hub that perfectly aligns with SHREE’s ethos of offering contemporary fashion with a traditional touch,” said Sheetal Kapoor, founder of SHREE. “Our expansion in the region underscores our commitment to providing accessible and stylish ethnic wear options for women across the UAE.”
SHREE’s robust expansion plan includes 10 new stores in the GCC and 5 new stores of their Abaya concept AFIFA, which they recently unveiled across stores in the UAE. Inspired by the serene desert landscapes, the “Elegant Oasis” theme of AFIFA features soft fabrics, soothing colors, and intricate embellishments reminiscent of desert flora and fauna.
Highlighting the AFIFA collection is the use of premium Korean Nida fabric, ensuring unparalleled comfort and opulence in every garment. Priced at AED 399, the collection offers unmatched value for discerning customers.
The new SHREE store also features a stunning array of printed tunics and kurtas, starting at just AED 69, catering to the diverse preferences of the cosmopolitan Dubai community.
