News DeskDubai, UAE – The Mercedes-Benz Brand Center in Dubai Design District has unveiled its latest exhibition, “Lanes of Legacy,” as part of its Summer season program. This state-of-the-art venue is showcasing a specially curated Arabic Calligraphy Art exhibition by the renowned UAE-based artist Diaa Allam.
The Mercedes-Benz Brand Center, known for being a societal hub for both local and international talents, continues to fulfill its promise of fostering creativity through innovative collaborations. Benoit Turibe, the Chief Curator and Director of Programs, emphasized the center’s commitment to promoting diversity in art. “Our season program is always carefully curated to promote art through diversity. For our 6th art exhibition since our opening in January, we were looking to promote Arabic art. Working with Diaa came naturally as for many years, Diaa has been a truly inspiring ambassador of the Arabic culture through his art. His exhibition is not only the reflect of his immense talent but also a tribute to the vibrant and colourful Lanes of Legacy that his collection convey to spread the beauty of Arabic calligraphy,” Turibe stated.
Diaa Allam, celebrated for his expertise in Arabic calligraphy and live art performances, has earned accolades including a nomination by UNESCO and Dubai Culture as a laureate of the UNESCO-Sharjah Prize for promoting intercultural dialogue. His work, which combines 3D, flat, and motion calligraphy, delivers messages of excellence, kindness, hard work, generosity, and growth. Allam’s innovative approach merges traditional Kufic fonts with contemporary twists, resulting in expressive and abstract forms.
In “Lanes of Legacy,” Allam collaborates with Gargash – Mercedes-Benz, presenting his modern approach to Arabic calligraphy. This partnership bridges tradition and modernity, creating a harmonious interplay with the Mercedes-Benz Brand Center’s essence. The exhibition space is a vibrant reflection of the rich heritage of Arabic calligraphy, paired with contemporary design’s innovative spirit.
“For me, it is always unique to collaborate with Luxury Brands and especially automotive Brands. I am a car enthusiast as a person and working on this special exhibition at the world’s most unique destination for Mercedes-Benz is a special moment for me. Lanes of Legacy represent years of work and dedication to promote our culture and calligraphy with a modern twist. My aim is to inspire visitors and future generation to always challenge boundaries and create new legacies,” expressed Diaa Allam.
The “Lanes of Legacy” exhibition is open daily from 9:00 AM to 9:00 PM at the Mercedes-Benz Brand Center in Dubai Design District from June 24, 2024.
