News DeskColombo, Sri Lanka – The Strikers cricket franchise, comprising the New York Strikers and Colombo Strikers, has achieved global recognition thanks to the collaborative efforts of CEO Shazmeen Kara and franchise owner Sagar Khanna.
The franchise has secured participation in multiple prestigious cricket leagues, including the Abu Dhabi T10 League (New York Strikers), Lanka Premier League (Colombo Strikers), and Legends Cricket Trophy (Colombo Strikers). This expansion has significantly increased the teams’ global reach and fan base.
Shazmeen Kara, a renowned communications specialist, has been instrumental in building a strong fan and media connection for the franchise. Her innovative approach to branding and marketing has transformed the Strikers into lifestyle icons, attracting audiences beyond traditional cricket demographics.
Under Kara’s leadership, the franchise has leveraged the star power of cricket icons such as Babar Azam, Mohammad Amir, Yuvraj Singh, and Kieron Pollard to engage younger fans and broaden its appeal.
Kara’s background includes founding YWC Fashion, India’s first homegrown athleisure lifestyle sport brand, in partnership with cricketing legend Yuvraj Singh. This venture expanded into various product lines and supported social impact projects, including fundraising for cancer patients through Singh’s YouWeCan Foundation.
The New York Strikers’ recent success in winning the 2023 edition of the Abu Dhabi T10 league has further bolstered the franchise’s reputation. As Shazmeen Kara continues to implement innovative strategies, the Strikers franchise is poised for further growth and success in the global cricket arena.
This story of franchise expansion and innovative leadership in cricket management showcases the evolving landscape of sports business and the potential for creating global brands in the world of cricket.
