News DeskAbu Dhabi, UAE – Indian cinema’s multi-talented megastar, Allu Arjun, celebrated as the ‘Stylish Star’ and ‘Icon Star’ of his generation, is all set to grace the Multifaceted South Indian Cinematic Extravaganza, IIFA Utsavam 2024. The event will be held at Etihad Arena, Yas Island, Abu Dhabi, on September 6th and 7th, 2024, under the patronage of His Excellency Sheikh Nahayan Mubarak Al Nahyan, Minister of Tolerance & Coexistence. This highly anticipated celebration of South Indian cinema is organized in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral, a leading creator of immersive destinations and experiences in Abu Dhabi.
Following the monumental success of “Pushpa: The Rise,” which became a global phenomenon, fans eagerly await the release of its sequel, “Pushpa 2: The Rule,” scheduled for a worldwide release in multiple languages on December 6th, 2024. Allu Arjun’s portrayal of Pushpa Raj has resonated deeply with audiences, solidifying his stardom on a global scale.
Fans of Allu Arjun have every reason to celebrate as they anticipate exciting updates about his involvement in “Pushpa 2: The Rule” during the two-day extravaganza, which will showcase the magnificence of South Indian cinema.
In a statement, Allu Arjun expressed his excitement about participating in IIFA Utsavam 2024, saying, “It’s been an incredible journey in the industry, and I am immensely thankful for the love and support from my ardent global fans. The remarkable reception to Pushpa 2: The Rule has been nothing short of heart-warming, as it gears up for a global cinema release on December 6th. Super excited to strengthen my bond with the industry and my fans across the globe at the dynamic global platform of IIFA Utsavam. I’m delighted to be a part of a prestigious global platform that unites and honours South Indian cinema. Can’t wait for IIFA Utsavam’s cinematic showdown this September 2024 in the remarkable city of Yas Island, Abu Dhabi.”
Andre Timmins, Founder/Director of IIFA Utsavam, added, “Bringing together the formidable industries of Tamil, Telugu, Malayalam, and Kannada cinema onto the global stage, it’s an honour to welcome the ‘Icon Star’ of this generation, Allu Arjun, as IIFA Utsavam commences its global tour in the remarkable city of Yas Island, Abu Dhabi, this September 2024. IIFA Utsavam aims to spotlight South Indian cinema, solidifying its presence and impact in entertainment, globally. This celebration promises to captivate worldwide audiences, reinforcing the global significance and contributions of South Indian cinema. The staggering success of Pushpa: The Rise, propelled by Allu Arjun’s stellar performance and captivating narrative, has made an indelible mark on the cinematic landscape, becoming a global phenomenon that enchanted audiences worldwide. Truly an ‘Icon Star’ of this generation, Arjun’s impact resonates across the globe. We’re thrilled to have Allu Arjun join us for our grand celebration.”
The IIFA Utsavam 2024 will feature a spectacular lineup of hosts and performances, highlighting the excellence of South Indian cinema. The grand opening on day one will spotlight awards and performances in Tamil and Malayalam, while the following day will be exclusively dedicated to Telugu and Kannada.
