News DeskDubai, UAE – Emirati sisters Hend and Hamda Al Abbar, founders of the interior design studio Dress My Room, have reached a new milestone in promoting collaboration among Emirati women entrepreneurs. They have recently completed a captivating redesign for Arcadia, a niche perfumery by Amna Al Habtoor.
The project underscores the creative synergy between two Emirati brands that have established unique voices in their respective markets. The redesign of Arcadia not only reflects its new brand identity but also enhances the customer experience. Drawing inspiration from the elemental forces of water, air, earth, and fire, the new design balances nature’s harmony, mirroring Arcadia’s vision of being a perfumery for the unreserved and unconventional. Dress My Room also integrated the UAE’s rich heritage with intricate patterns, motifs, and historic styles reflecting the nation’s architecture and art.
Hend and Hamda Al Abbar commented on the project, stating, “This interior makeover for Arcadia is a testament to the spirit of collaboration among young and emerging Emirati women entrepreneurs. We share the spirit of creativity, innovation, and excellence with Amna Al Habtoor, whose passion for perfumery aligns with our dedication to redefining the interior design sector in the country. Arcadia’s ‘Made in UAE’ ethos and our nation’s architectural and artistic heritage inspire us to create standout interiors.”
Reflecting Arcadia’s new brand identity based on natural elements, Dress My Room focused on the flow of movement and personal interactions in the store, as well as the product displays, to enhance the visitor experience. Emphasizing environmental sustainability, they used raw materials from the existing space to create a new look. The Al Abbar sisters expressed their enthusiasm for future collaborations with Emirati entrepreneurs to build a culture of aesthetics that honors the UAE’s heritage and culture.
Amna Al Habtoor, founder of Arcadia, praised the new design, saying, “Arcadia has built a strong customer base by curating scents that evoke warm memories. Dress My Room, with Hend and Hamda’s engagement, perfectly captured our design ethos. The new design makes our clients feel welcome and ensures fluid movements and personal space. It has added exceptional value to Arcadia’s unique positioning and has been well-received by our clients.”
Dress My Room’s design approach for Arcadia included creating three islands in the store’s center for product displays and events, allowing more space and creating gathering points. The designers used raw elements from the existing space and meticulously combined materials and colors to achieve a natural look. They worked closely with painters to finalize the design, ensuring that all senses are engaged during the customer journey.
Dress My Room, a pioneering initiative in the interior design sector, places customers and their aspirations at its core. The studio offers aesthetic makeovers for homes and commercial offices, including quick three-day home makeovers through their ‘Quick Fix’ service. The Arcadia project exemplifies their commitment to transforming spaces with creativity and innovation.
