News DeskParis, France – As the Olympic & Paralympic Games approach, France is gearing up to showcase its excellence in the global sports arena. The nation’s prowess spans various disciplines, from football and rugby to tennis, cycling, judo, and swimming. Yet, the spotlight is not only on its athletes but also on the companies that bolster the French sports ecosystem.
Business France Introduces Sport Sector on Marketplace
To elevate these companies on a global scale, Business France has launched a dedicated sport sector on its Marketplace—a multisectoral digital platform connecting international businesses with French suppliers. Launched just a month ago, the Sport Marketplace already boasts hundreds of French products and services across all areas of sport, including equipment, connected devices, infrastructure, coaching, health, and services.
Growing and Evolving Offer
The Sport Marketplace is rapidly expanding, reflecting the rising demand for specific solutions among professionals. Users can directly connect with suppliers, all of whom are thoroughly vetted by Business France experts. The platform offers personalized support for companies’ import projects, including tech support, sourcing assistance, and virtual events for sector stakeholders.
Empowering the Global Sports Industry
The Business France Marketplace – Sports Solutions, showcases the latest innovations from leading French brands, offering athletes, coaches, and sports professionals worldwide access to premium products and services. Axel Baroux, Regional Director of Business France Middle East, emphasized the goal: “Our aim is to provide a seamless connection between global sports professionals and the finest French sports technology and equipment, enhancing performance and fostering innovation.”
A Hub of Innovation
The Marketplace epitomizes France’s reputation for sports innovation, featuring a diverse array of products aimed at enhancing performance. Key features include:
- Cutting-Edge Technology: The latest advancements in sports equipment designed for peak performance.
- Premium Quality: Products crafted with superior craftsmanship, trusted by top athletes worldwide.
- Innovative Solutions: Groundbreaking sports solutions setting new standards of excellence.
- Vetted Suppliers: Thousands of rigorously vetted French suppliers ensuring reliable, high-quality products.
Connecting GCC Sports Actors with Premier French Companies
With the emergence of global sports hubs in the GCC region, the Business France Marketplace aims to:
- Boost Athletic Performance: Equip athletes and sports organizations with cutting-edge technology and high-quality gear.
- Drive Sports Innovation: Integrate state-of-the-art French sports solutions into local sports programs and facilities.
- Foster International Collaboration: Establish partnerships with leading French brands, promoting the exchange of knowledge and expertise.
Supporting the Olympic Spirit
As the 2024 Olympic and Paralympic Games draw near, the Marketplace embodies the Olympic spirit by providing access to world-class sports equipment. This initiative aims to foster connections between GCC region stakeholders and French professionals, promoting global sports collaboration and celebrating the values of excellence, innovation, and fair competition.
