Samsung Electronics and IOC Launch “Together for Tomorrow, Enabling People” Digital Community in Paris

Paris, France – Samsung Electronics, in partnership with the International Olympic Committee (IOC), unveiled a new digital community initiative called “Together for Tomorrow, Enabling People” on July 31 in Paris. The event, held at SPOT24, a multifunctional exhibition space dedicated to Paris 2024, highlighted Samsung’s commitment as a Worldwide Olympic and Paralympic Smartphone Partner.

The launch event saw notable attendees including IOC President Thomas Bach, Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services, Andrew Parsons, President of the Paralympic Committee (IPC), YH Lee, President and Head of Global Marketing Office at Samsung Electronics, Il-kyung Sung, President of Samsung Electronics Europe Office, and Luc Abalo, a former gold-medal-winning French handball player and visual artist.

A diverse group of global ambassadors were introduced, including former Team Korea volleyball player Yeon Koung Kim, Team GB skateboarder Andy Macdonald, Australian Para-athlete Madison de Rozario, and UK content creator Matt Green, known as The Rapping Science Teacher. These ambassadors will actively share content for “Together for Tomorrow, Enabling People” through social media.

Designed to engage Olympic and Paralympic fans worldwide, particularly the younger generation, “Together for Tomorrow, Enabling People” emphasizes the Olympic values of solving, moving, and creating. The initiative introduces three main challenges:

1. Solve Challenge: Integrates Samsung’s Solve for Tomorrow program with sport and Olympism, encouraging youth to develop innovative solutions to social challenges.
2. Move Challenge: Promotes physical activity among global fans using Samsung’s smart mobile technology.
3. Create Challenge: Fosters a digital artists’ community where participants can unleash their creativity using Samsung’s smart devices and S Pen.

At the event, ten standout teams from Samsung’s Solve for Tomorrow program were named as ambassadors for the new initiative. These teams will demonstrate their solutions to social challenges during the Paris 2024 Olympic and Paralympic Games, collaborating with IOC Young Leaders and other IOC initiatives to promote sustainable development.

Innovative solutions presented by the ambassadors included methods to help individuals with visual disabilities and new approaches to enhance worker safety. Highlighting the significance of these projects, Ngan Huu Kim Le from the U.S. team shared, “Samsung Solve for Tomorrow empowers high school students with the courage to change the world. It’s an honor to present our solution to help build a brighter future for our planet here at Paris 2024.”

IOC President Thomas Bach praised the initiative, stating, “I am impressed by the opportunities that Samsung Solve for Tomorrow has given to young people to develop as future leaders. They will be our innovators of tomorrow, tackling various challenges facing our world. We’re pleased to join with our Worldwide Partner Samsung to support talented young people at the intersection of sport and technology through this initiative.”

YH Lee, President and Head of Global Marketing Office at Samsung Electronics, expressed enthusiasm for the project, noting, “This program, where young people can directly participate and experience Olympic values, is a wonderful outcome from our collaboration with the IOC. We will continue to support young people in taking on bold and meaningful challenges toward a brighter future.”