UAE Brand Flava Coffee Co. Aims to Boost GCC’s $6.84 Billion Coffee Market

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4 months ago

Dubai, UAE – Flava Coffee, a Dubai-based specialty roasted coffee producer, has officially launched its operations in the UAE, capitalizing on the robust growth of the food and beverage (F&B) market in the region. The entry of Flava Coffee into the UAE comes at a time when the combined coffee sales revenue in the GCC is expected to hit US$6.84 billion in 2024, with supermarkets and convenience stores contributing US$2.43 billion, and restaurants and cafes adding US$4.40 billion, according to Statista.

The hotel, restaurant, and cafe (HoReCa) sector is a significant driver of the F&B industry, fostering a thriving coffee culture across the region. Dubai alone hosts more than half of the 27,000 restaurants and cafes and 1,200 hotels operational in the UAE, creating a substantial demand for high-quality coffee. To cater to this growing market, Flava Coffee offers a range of products designed to meet the diverse tastes of coffee enthusiasts. The company provides whole beans, ground coffee, drip bags, and single-serve capsules to B2B markets, including hotels, restaurants, and cafes throughout the GCC. Additionally, Flava Coffee offers private labeling services to coffee shops looking to establish their own brands.

Founded in 2023 by visionary entrepreneur Safdar Badami, Flava Coffee has quickly positioned itself as a key player in the roasted coffee market. The company’s revenue from roasted coffee is projected to reach US$740 million (Dh2.71 billion) by the end of 2024, with expectations of growth to US$813.50 million (Dh2.98 billion) within the next five years.

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Safdar Badami, Founder and CEO of Flava Coffee, highlighted the rapidly evolving coffee culture in the UAE and surrounding regions. “We see a spike in coffee choices, especially among regular consumers of the drink who are on the hunt for high-quality coffee. Flava Coffee aims to fulfill this demand by bringing coffee in its best form to the market with its curated blends, single origins, and innovative machines,” he stated.

Flava Coffee prides itself on its commitment to the “Art of Aroma,” transforming coffee beans into aromatic masterpieces through innovative roasting techniques. The company’s signature blends showcase a rich array of flavors, from chocolate and nutty caramel notes to subtle hints of fruitiness and delicate floral accents. To make specialty coffee more accessible, Flava Coffee offers convenient drip bags and capsules, as well as engineering capsule coffee machines, such as the sleek AVA Pro series.

The company’s latest innovation, a plug-and-play coffee machine, eliminates the need for assembly and will soon be available as part of a limited-edition kit. Flava Coffee ethically sources its beans from Ororo Experience, a provider of specialty coffee from Brazil, Uganda, Ethiopia, Colombia, and Costa Rica. The beans are carefully roasted to perfection and securely packaged to retain freshness.

Flava Coffee’s products are Specialty Coffee Association (SCA) certified, with top-quality beans scoring over 83 on a 100-point scale, underscoring the brand’s commitment to transparency and excellence. Currently serving the GCC and broader Asian markets, Flava Coffee plans to expand its product line and export to new territories, aiming to meet the rising demand for specialty roasted coffee and deliver an exceptional drinking experience worldwide.

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