News DeskDubai, UAE – BinSina Pharmacy, a flagship brand of Al Khayyat Investments (AKI) and the first pharmacy chain established in the UAE, is marking its 59th anniversary with a month-long celebration filled with brand activations and giveaways. The campaign, titled “Nurturing Generations for 59 Years,” aims to thank the UAE community for its unwavering support over the decades.
Founded in 1965, BinSina Pharmacy has played a vital role in the UAE’s healthcare sector, growing from a single store to a network of over 150 locations across the country. With a strong e-commerce presence, the pharmacy offers a wide range of health and beauty products, maintaining its commitment to promoting healthy living.
The anniversary celebrations include several engaging activities:
- Capture the Moment Photo Contest: Participants are invited to share family photos representing different generations. By posting these photos on Instagram and tagging @binsinapharmacy, they stand a chance to win one of five AED 1,000 vouchers.
- BinSina Pharmacy Van Tour: A special van will visit 10 locations across the UAE, offering surprises and giveaways. The tour schedule is available on BinSina Pharmacy’s Instagram page.
- “Aisha’s Dream” Colouring Book: This Emirati-inspired colouring book, published specifically for the campaign, encourages young children to explore their creativity.
Throughout the month, nostalgic photos and additional tributes will be shared on BinSina Pharmacy’s social media channels under the hashtag #BinSina59.
Zaid S. Al Khayyat, Managing Director of AKI, expressed pride in BinSina Pharmacy’s legacy and the trust it has earned over nearly six decades. He emphasized the brand’s commitment to maintaining strong relationships with its customers and communities.
Dr. Doaa Marouf, CEO of AKI Pharma & BinSina Pharmacy, highlighted the campaign as a way to give back to the loyal customers who have supported the pharmacy throughout its journey.
As AKI continues to expand its influence across various industries in the Middle East, BinSina Pharmacy remains a cornerstone of its success, embodying the company’s dedication to health, wellness, and community engagement.
