News DeskDubai, UAE – Persil, a renowned name in fabric care, has announced its official sponsorship of Dubai Fashion Week (DFW), which is organized by Dubai Design District (d3) and the Arab Fashion Council. The event, hosted at Dubai Design District, a member of TECOM Group PJSC, is set to run from 1 to 7 September for its Spring/Summer 2025 edition. This partnership coincides with the relaunch of Persil Shampoo, now reformulated to protect and renew colored and dark garments, signaling a new chapter for the brand.
A New Era for Persil: Fashion Meets Fabric Care
Persil’s sponsorship of DFW represents its commitment to becoming an integral part of the fashion-conscious consumer’s wardrobe. The relaunch of Persil Shampoo aims to preserve the beauty and longevity of garments, aligning with the brand’s vision to extend beyond traditional fabric care.
“In this groundbreaking collaboration, Persil Shampoo is proud to partner with Dubai Fashion Week to demonstrate how fabric care can be both fashionable and environmentally responsible,” said Mohamed El Tonsy, Marketing Director of Henkel GCC Henkel Consumer Brands. “We all have a favorite sweater that’s faded and ready to be discarded, but with Persil Shampoo, you can breathe new life into it. Persil—brighter colours for a brighter future.”
Rethink Fashion: “Love at First Fabric” Activation
At DFW, Persil will partner with Zeynab El-Helw, a visionary in the fashion world known for her sustainable brand ‘Reborn.’ This collaboration aims to showcase the power of Persil’s new formula, which transforms fabrics to look as stunning as when they were first worn. Persil advocates for a sustainable approach to fashion by renewing and preserving existing garments, prolonging their lifespan.
A Strategic Move in the Fashion World
Persil’s involvement in DFW goes beyond sponsorship, representing a strategic alignment with the fashion industry. This partnership enhances Persil’s brand image, positioning it as a key player in the care and longevity of fashion garments. As fashion evolves, Persil is committed to innovating alongside it, ensuring that every piece of clothing reflects its wearer’s unique style.
Looking Ahead: The Future of Fashion and Fabric Care
As DFW unfolds, Persil aims to leave a lasting impression by showcasing its commitment to excellence in fabric care, sustainability, and fashion. This partnership marks the beginning of a new journey, where Persil is not just a detergent shampoo but a guardian of style and elegance.
Persil’s collaboration with Dubai Fashion Week highlights its dedication to preserving the aesthetic allure of garments, advocating for a sustainable and stylish approach to fabric care.
