News DeskDubai, UAE – Beautyworld Middle East 2024 is set to debut Beauty Beginnings, a new discovery zone created to introduce innovative beauty brands to the Middle East and North Africa markets. The initiative, conceived by Beautyworld Middle East and Valérie Kaminov, founder of International Luxury Brand Consultancy (ILBC), aims to provide a launchpad for cosmetics, skincare, fragrance, and body care brands looking to explore new markets. This zone offers top retailers, distributors, and buyers the chance to expand their portfolios with carefully curated brands.
Beauty Beginnings will feature start-ups and niche SMEs from various categories, all new to the show and selected for their growth potential in the global market. The three-day event will allow attendees to discover new names in the beauty sector, network, exchange ideas, explore market trends, and learn about the industry’s future.
Valérie Kaminov, commenting on the launch, said, “We wanted to create a distinctive platform for talent from around the world to join an already incredible line-up at Beautyworld Middle East 2024. Beauty Beginnings is an unmissable destination where you can discover something different, something ground-breaking, and something you’ve not seen before.”
Kaminov will also lead discussions on expanding into new regions, finding the right business partners, and achieving impressive results through diverse partner outreach. Her Next in Beauty panel on Day 2 will include industry leaders discussing how to choose distribution partners.
As part of the 28th edition of Beautyworld Middle East, taking place from October 28-30 at the Dubai World Trade Centre, Beauty Beginnings adds to an extensive program of business opportunities, conferences, interactive experiences, competitions, and awards.
Ravi Ramchandani, Show Manager at Messe Frankfurt Middle East, said, “This year’s 28th edition is set to be the biggest to date, increasing 14% in size from 2023’s event, with two new halls, over 70,000 industry professionals, and 1,900 exhibitors. Beauty Beginnings is a perfect opportunity for brands to showcase their products to the region for the first time.”
Beautyworld Middle East 2024 promises to be a pivotal event for the beauty and personal care industry, inviting key players to network, form new partnerships, and stay updated on the latest innovations.
