News DeskRiyadh, Saudi Arabia – Hia Hub, the region’s leading conference in fashion, beauty, and lifestyle, is set to return for its fourth edition from 30 October to 3 November 2024. Held in Riyadh’s JAX District, Hia Hub 4.0 will feature an extended five-day program aimed at inspiring the next generation of fashion and beauty consumers and entrepreneurs.
The event will include a diverse lineup of global industry experts, thought leaders, trendsetters, influencers, artists, and leading brands, offering the latest insights in fashion, beauty, art, design, and luxury. Attendees can expect a series of engaging talks, panels, workshops, seminars, and masterclasses, as well as interactive exhibitions, art and brand installations, and nightly live performances on the Billboard Arabia Stage.
Mai Badr, Editor-in-Chief of Hia Magazine, stated, “Since its launch, Hia Hub has inspired, educated, and delighted audiences with its curated program. This year, our expanded program will deliver a diverse lineup of speakers, immersive experiences, and memorable performances, showcasing the vibrant and evolving fashion, beauty, and lifestyle landscape in the region.”
For the second consecutive year, Hia Hub has partnered with the Saudi Fashion Commission’s annual event, Fashion Futures. This collaboration aims to foster creativity and innovation, offering valuable insights, hands-on experience, and networking opportunities with industry leaders and pioneers.
Burak Çakmak, CEO of the Fashion Commission, highlighted the growth of Fashion Futures, saying, “Fashion Futures has always been at the forefront of the industry. Our partnership with Hia Hub allows us to network with industry experts and academics while reaching a wider consumer audience interested in fashion trends and insights.”
Malek Tambourgi, Managing Director of SRMG X, the creators and organizers of Hia Hub, expressed excitement about the event’s growth, stating, “Each edition of Hia Hub goes from strength to strength. This year, our partnerships with major companies and leading fashion institutions have expanded, and we are excited to deliver another impactful event.”
A new addition to Hia Hub’s roster of partners is the Chalhoub Group, which will introduce “The Skincare Edition: UNFILTERED” in collaboration with internationally renowned skincare brands such as Estée Lauder, L’Oréal Groupe, and Dior. Patrick Chalhoub, Group President at Chalhoub Group, emphasized the importance of skincare, noting, “Skincare has increased its share within the overall prestige beauty market. We are excited to bring ‘The Skincare Edition: UNFILTERED’ to the region, offering immersive experiences, insightful discussions, and opportunities to engage with industry experts.”
In 2023, Hia Hub attracted over 7,500 visitors and featured more than 50 speakers, 35 brand partners, and 45 retail partners. Past editions have included appearances from stars such as Elissa, Nadine Nassib Njeim, and Kate Moss. Previous sponsors, including Richard Mille, Bulgari, and Mercedes, curated impactful experiences for guests.
Hia Hub 4.0 promises to be a landmark event, showcasing the best in fashion, beauty, and lifestyle while fostering creativity, innovation, and professional growth in the region.
