News DeskDubai, UAE – Renowned Swedish DJ and music producer Eric Prydz is set to perform his iconic HOLO concert for the first time in Dubai and the Middle East. The highly anticipated event will take place at the Expo City Arena on October 18, 2024, as the grand finale of GITEX GLOBAL 2024, the region’s premier technology and startup event.
HOLO has mesmerized audiences around the world with its fusion of cutting-edge technology and three-dimensional visuals, creating an immersive experience that leaves viewers in awe. The event is organized by M-Premiere, a leading events company with over 15 years of experience in the UAE, in collaboration with GITEX GLOBAL and the international Sónar festival, known for blending music and technology since its debut in Barcelona in 1994. This will mark the second collaboration between HOLO and Sónar, following their joint event during Sónar’s 30th anniversary celebration in June 2023.
The concert, which will be open to individuals aged 16 and older, is scheduled to begin at 7:30 p.m. and will feature a lineup of prominent DJs, culminating in Eric Prydz’s much-anticipated performance. Tickets start at AED 175 and are available on platinumlist.net.
In addition to its entertainment value, the event holds strategic importance as it will close out GITEX GLOBAL 2024, an event expected to draw over 200,000 professionals from the fields of technology, entrepreneurship, and investment. As one of the leading figures in electronic music for over two decades, Prydz, also known by his aliases Pryda and Cirez D, is celebrated for his innovative live shows that combine music, lighting, and lasers to create a visually captivating spectacle.
This promises to be a night of musical and technological wonder, marking a significant milestone in Dubai’s cultural and entertainment calendar.
