Dubai: Fragrance D’Oasis, a new luxury perfume brand inspired by the vibrant landscapes and cultural richness of Dubai, has officially unveiled its exquisite collection of fragrances. The brand, which blends modern luxury with timeless elegance, made its debut at a grand launch event in the heart of Dubai.
The founders of Fragrance D’Oasis—Deepak Tewani Harjani, Rohit Kamar Jain, and Deepak Garg—introduced their brand alongside their expert vendors. Mohammed Huzaifa, a third-generation perfume manufacturing expert, and Dr. Kishore Machale, a veteran with over 25 years of experience in the industry, joined the founders at the event. Each founder brings a wealth of experience from industries such as real estate, finance, and hospitality, forming a dynamic partnership built on friendship and a shared vision.
Speaking at the launch, co-founder Deepak Tewani Harjani expressed the team’s excitement. “We’re incredibly proud to introduce Fragrance D’Oasis to the world. Dubai has always been a city of inspiration for us, and this collection is a celebration of its beauty, its culture, and its luxurious lifestyle,” he said. The brand’s goal, according to Harjani, is to offer a “sensory journey” that captures the spirit of Dubai.
Rohit Kamar Jain, co-founder, emphasized the meticulous craftsmanship behind the fragrances. “The launch of Fragrance D’Oasis is a culmination of months of hard work, driven by our passion for quality and innovation,” Jain said, highlighting their collaboration with industry experts to create exceptional perfumes.
Deepak Garg, co-founder, shared his excitement about the brand’s vision. “We wanted to create a luxury perfume brand that stands apart—one that represents the essence of modern Dubai while always connecting to the city’s rich cultural heritage,” he said.
The collection, inspired by the essence of Dubai, includes five signature fragrances:
- HEAVEN: A blend of green florals, zesty citrus, musk, and warm woodiness, deepening with patchouli and amber for a sophisticated aroma.
- ZUNI: A bright burst of pink grapefruit, black currant, and pink pepper, with a heart of Bulgarian and Damask roses, settling into musk, oak moss, and tonka bean.
- EXOTIC: Notes of Sicilian bergamot and pink pepper, leading to agarwood and white amber, with a luxurious base of leather and Haitian vetiver.
- ROOHI: Featuring saffron, rich woods, and oud, this fragrance leaves a lasting musky impression.
- DUBAI DREAM: A jasmine-scented allure, leading to rich musk, saffron, amber, and oud, evoking opulence and mystery.
The launch event offered guests an exclusive opportunity to sample the collection, with interactive sessions that immersed attendees in the world of fragrance craftsmanship.
As Fragrance D’Oasis embarks on its journey to redefine luxury in the perfume industry, the founders are committed to creating fragrances that transcend the ordinary. Each bottle is designed to reflect the beauty, diversity, and cultural richness of Dubai, offering customers a unique olfactory experience.
The brand aims to make its mark not only in the UAE but across the globe, with a dedication to quality and innovation at the core of its mission. Fragrance D’Oasis promises to continue its path of growth and creativity, delivering the essence of Dubai in every bottle.