News DeskDubai, UAE – Pakistan has made an impressive entry at the prestigious Beauty World Middle East 2024 trade exhibition, held from October 28-30 at the Dubai World Trade Centre. Sixteen exhibitors from Pakistan are participating under the patronage of the Trade Development Authority of Pakistan (TDAP), showcasing a diverse range of products in categories such as Hair, Cosmetics & Skincare, Fragrance Compounds & Perfumery, Machinery, and Personal Care & Hygiene.
Ambassador Faisal Niaz Tirmizi, Pakistan’s Envoy to the UAE, visited the Pavilion and praised the Pakistani exhibitors for introducing innovative and high-quality products to the GCC region. “Participation of Pakistani companies at Beauty World Middle East 2024 marks an important step in promoting Pakistan’s beauty and personal care products on a global scale,” he stated.
The Pakistan Pavilion was inaugurated by H.E. Hussain Muhammad, Consul General of Pakistan, who emphasized that the event allows Pakistani businessmen to present competitive products to a global market, promoting exports and attracting international investment. The Consul General commended the exhibitors for their commitment to product diversification and market expansion, underscoring the consulate’s dedication to supporting Pakistani exports in Dubai’s globalized market.
TDAP has facilitated subsidized stalls, enabling Pakistani exhibitors to leverage this high-profile platform for international outreach. The Commercial Section of the Consulate in Dubai, led by Ali Zeb Khan, Trade & Investment Counsellor, is providing on-ground support to ensure maximum exposure for Pakistani brands.
Beauty World Middle East, hosting over 1,800 exhibitors from 60 countries, is recognized as a premier platform for professionals in the beauty industry to engage and explore global trends. The participation of Pakistani companies highlights their competitive edge and commitment to excellence in the global beauty market.
