News DeskDubai, UAE – As part of its mission to drive positive change, TikTok LIVE MENA has joined forces with ShareTheMeal, the official fundraising platform of the UN World Food Programme (WFP). TikTok LIVE MENA’s campaign, “Meals of Hope”, which took place on TikTok LIVE on November 3rd, encouraged viewers to learn more about ShareTheMeal’s efforts to provide meals to vulnerable children and families around the world through engaging content from creators and community interaction. It promoted the message that together, we can fight global hunger. Since its inception, the global ShareTheMeal community has helped provide more than 240 million meals to people affected by poverty, conflict, and natural disasters. With ShareTheMeal, all it takes is a few taps and just $0.80 (AED 3) to provide a meal through WFP’s programmes. TikTok LIVE MENA’s collaboration with ShareTheMeal reflects its commitment to positive social influence and to educating the public about important global causes through the platform. By tapping into TikTok’s engaged audience, the initiative aimed to raise awareness and mobilize support on a much larger scale.
“Collaborating with TikTok LIVE MENA on the “Meals of Hope” campaign has been a wonderful experience and an incredible opportunity to reach so many engaged individuals to help us reach our mission of ending global hunger, especially in the Middle East. We are thankful for the altruism displayed by all the talented chefs who joined this initiative, and for TikTok LIVE MENA for putting together a successful event, helping us raise awareness at a critical time in the region. Every meal shared represents a step toward a world without hunger, and every meal counts. We look forward to further collaborations in the future.” said Rami Kridly, Head of ShareTheMeal.
