News DeskSharjah, UAE – Under the patronage of Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah, and Chairman of Sharjah Executive Council, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the 11th edition of the Sharjah International Travel & Tourism Forum (SITTF). The forum is set to take place on November 25th at the Expo Centre Sharjah.
Theme and Objectives: Held under the theme “The Future of Tourism: Digitisation, Health, and Safety,” SITTF 2024 will gather experts from the travel and tourism industry to share insights on how digital technologies are fundamentally reshaping the tourism landscape. The forum will feature panel discussions and workshops addressing the challenges and opportunities within the sector.
Keynote Speakers: Prominent keynote speakers include:
Abdalla bin Touq Al Marri: UAE’s Minister of Economy
Khalid Jasim Al Midfa: SCTDA Chairman
Ahmed Al Qaseer: CEO of Sharjah Investment and Development Authority (Shurooq)
Basmah Al Mayman: Regional Director for the Middle East, United Nations Tourism
Discussion Points: The forum will focus on:
- Transformation of consumer behaviour driven by digital platforms
- Importance of data-driven decision-making to understand market trends
- Elevation of travel health and safety protocols and governance
Additionally, the event will explore trends and innovations in artificial intelligence and machine learning to personalise travel experiences while ensuring compliance with health measures. Emphasis will be placed on collaboration among stakeholders to integrate new travel protocols and share success stories from the sector. This includes strategies for better preparing travel and tourism entities to mitigate health and safety challenges sustainably.
Chairman’s Insights: Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the forum’s significance, stating, “The Sharjah International Travel & Tourism Forum is committed to showcasing the innovative approaches that Sharjah is taking in the realm of travel and tourism, particularly through the integration of new technologies and media. This includes a strong emphasis on the strategic advancements we’ve made in artificial intelligence and machine learning, which are transforming the sector. During this year’s event, we will not only share our valuable experiences but also engage in discussions about the various challenges we encounter and the opportunities that arise in this rapidly changing landscape. Our aim is to formulate practical and actionable solutions that will contribute to a sustainable and prosperous future for the industry.”
Event Highlights: The Sharjah International Travel & Tourism Forum 2024 is an unmissable event for tourism professionals, government representatives, and private sector leaders. By bringing together insights on technology, health, and safety standards, SCTDA aims to position Sharjah at the forefront of sustainable, safe, and digitally advanced tourism.
This forum represents a crucial initiative by the Sharjah Commerce and Tourism Development Authority to enhance the emirate’s position as a leading destination for sustainable, safe, and digitally advanced tourism.
