News DeskDubai, UAE – Germany has reinforced its strategic focus on the Gulf Cooperation Council (GCC) region as a premier tourism market, hosting a high-profile event in Dubai. Co-organized by the German National Tourist Office (GNTO) and visitBerlin, the event highlighted exciting developments in Germany’s tourism sector, including enhanced flight connectivity, digital innovations, and tailored experiences for GCC visitors.
The GCC region represents Germany’s third-largest overseas tourism market, with GCC travellers contributing €2.6 billion to its economy in 2023—a remarkable 24% growth compared to the previous year.
Enhanced Flight Connectivity
To accommodate the rising influx of tourists, Germany has expanded direct flight options from the GCC. New routes include Condor’s Berlin-Dubai service and Eurowings’ connections from Berlin to Dubai and Jeddah, as well as flights from Cologne-Bonn and Stuttgart. These developments aim to ensure seamless travel, facilitating easier access to Germany’s historic landmarks, diverse regions, and cultural attractions.
Burkhard Kieker, CEO of VisitBerlin, emphasized the city’s growing appeal:
“Berlin is more accessible than ever for GCC travellers, thanks to enhanced flight connectivity. These connections enable visitors to explore Berlin’s rich cultural heritage, renowned medical facilities, and diverse neighbourhoods. We strive to offer seamless, enriching travel experiences tailored to GCC tourists, strengthening our bond with the region.”
A Celebration of Heritage and Culture
Berlin’s 2025 calendar features significant milestones, including the 200th anniversary of Museum Island and the reopening of historic sites like Peacock Island’s Lustschloss. The city also offers Muslim-friendly amenities, halal dining options, and world-class healthcare, making it a favourite for GCC travellers seeking leisure and wellness experiences.
The city’s inclusivity is underscored by its vibrant Muslim community and landmarks like the Şehitlik Mosque and the future House of One, a multi-faith center symbolizing interreligious dialogue.
Targeted Campaigns for GCC Visitors
Yamina Sofo, GNTO’s Director of Sales and Marketing, highlighted the tailored approach to tourism:
“Our campaigns, such as ‘Simply Feel Good,’ ‘CultureLand Germany,’ and ‘Tourism for All,’ focus on inclusivity, sustainability, and diverse cultural experiences. Germany offers a dynamic blend of modern attractions and timeless heritage, ensuring every GCC visitor feels welcome and enriched.”
Digital Innovation: Emma the Virtual Influencer
GNTO unveiled “Emma,” an AI-powered virtual influencer designed to inspire and assist travellers with personalized travel insights. Available on Instagram (@EmmaTravelsGermany), Emma provides real-time updates and trip planning support, reflecting GNTO’s commitment to interactive, tech-driven engagement.
“Emma represents a significant step in our digital strategy, enabling us to connect with GCC travellers through immersive and personalised experiences,” added Sofo.
Looking Ahead
Germany’s focus on digital innovation, accessibility, and cultural diversity positions it as a leader in global tourism. With enhanced connectivity, tailored experiences, and groundbreaking initiatives like Emma, the country is poised to further strengthen its ties with GCC visitors, offering a seamless and enriching journey.
