News DeskSharjah, UAE – Under the patronage of Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah, and Chairman of Sharjah Executive Council, the 11th edition of the Sharjah International Travel & Tourism Forum (SITTF) is set to take place on Monday, November 25th at the Expo Centre Sharjah. The forum, themed “The Future of Tourism: Digitisation, Health, and Safety,” aims to set new milestones in digital transformation and innovation within the travel and tourism industry.
Event Theme and Objectives: The forum will feature panels and workshops focusing on digital innovations, health protocols, and new safety practices. It aims to explore the intersection of digitisation, health, and safety, equipping industry leaders with the knowledge and expertise to navigate the evolving landscape of tourism.
Key Panels and Workshops:
Tourism in the Age of Digital Disruption: Featuring His Excellency Ahmed Obaid Al Qaseer and HE Basmah Al Mayman, discussing smart tourism initiatives in Sharjah.
Navigating Digitisation, Health, and Safety in Tourism: Moderated by Thierry Malleret, this panel will include fintech and technology leaders discussing how AI and machine learning can enhance travel experiences while maintaining health standards.
The Future of Safe Tourism: Health Protocols and Best Practices: Presented by hospitality and health experts, focusing on resilience and safety standards in tourism.
Workshops:
Food Safety Training in Hospitality
Hospitality and Safety Tourism
Safety Standards of Sharjah Tourism Hotels
Keynote Speakers:
- Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA)
- Ahmed Obaid Al Qaseer, CEO of Sharjah Investment and Development Authority (Shurooq)
- Basmah Al Mayman, Regional Director for the Middle East, UN Tourism
Chairman’s Statement: Khalid Jasim Al Midfa emphasized the forum’s importance, stating, “The Sharjah International Travel & Tourism Forum is a vital opportunity for us to come together and address the challenges and opportunities facing our industry. This forum represents our commitment to fostering a resilient tourism sector that not only meets the needs of today’s travellers but also protects our cultural heritage and environment for future generations.”
