News DeskDubai, UAE – Rasasi Perfumes, a leading name in luxury oriental fragrances, has achieved a significant milestone by merging the ancient allure of Agarwood, known as oud, with the limitless possibilities of the metaverse. In partnership with Gamitronics and powered by the PartyNite metaverse, Rasasi has launched an immersive virtual environment that redefines the luxury fragrance experience for the digital age. This initiative marks Rasasi as the first in the region to bring oriental fragrances into the metaverse.
The launch event, held at the Theatre of Digital Art (TODA) in Dubai, offered attendees a bold reinterpretation of oud, blending Rasasi’s heritage of refined perfumery with cutting-edge digital innovation. Through this immersive platform, Rasasi has created a multisensory experience, allowing visitors to explore the rich aroma of Agarwood within a dynamic virtual forest. Advanced scent simulation and interactive digital landscapes bridge the gap between physical and virtual sensations, presenting oud in a previously unimaginable context.
“Oud has always symbolized spirituality, indulgence, and healing. Through the Agarwood Metaverse, we are creating a virtual realm where the legacy of oud transcends physical barriers, engaging audiences with a fusion of heritage and future technology,” stated Omeir Kalsekar, Business Head of Rasasi Perfumes.
Apoorva Srivastava, Head of Marketing and Retail Operations at Rasasi Perfumes, added, “Bringing Agarwood into the metaverse is an exciting step forward, where tradition meets innovation. With this initiative, we are not only redefining how people experience luxury but also celebrating a cultural icon in a way that resonates with a digital-native audience.”
Rasasi’s Agarwood Metaverse caters to the needs of digital-native Millennials and Gen Z, who spend significant time in virtual environments and drive metaverse commerce. The initiative leverages advanced Web3.0 and metaverse technologies to connect with tech-savvy audiences, ensuring Rasasi remains at the forefront of evolving markets.
In Rasasi’s Agarwood Metaverse, users step into a breathtaking virtual forest steeped in the centuries-old mystique of Agarwood. Towering Aquilaria trees exude the rare, earthy aroma of oud, while soft, golden light filters through the canopy, and tranquil soundscapes echo in the air. This immersive environment reimagines the experience of oriental fragrances, offering a seamless blend of tradition and digital innovation that invites audiences to explore the timeless allure of oud in an entirely new way.
