News DeskDubai, UAE – Audi took centre stage at the Michelin 24H Dubai, the prestigious 24H Series opener held from 11–12 January 2025 as part of the Dubai Autodrome’s 20th anniversary celebrations. Audi demonstrated its dedication to creating exceptional customer experiences while celebrating the thrill of endurance racing.
Debuting at the Michelin 24H Dubai, Audi’s exclusive takeover of the Hill Cabin provided invited guests and loyal customers with commanding views of 80% of the circuit—an unprecedented vantage point for a brand activation in the region.
Alongside the racing action, Audi unveiled three new RS performance editions—now available for order in GCC countries. The Audi RS 3, RS Q8 performance, and RS e-tron GT performance, embody Audi’s relentless pursuit of progress, precision, and power, mirroring the endurance spirit on display at the track.
On the circuit, Audi continued to push boundaries with the Audi R8 LMS GT3 EVO II, part of the brand’s long-standing customer racing program. This cutting-edge machine underscores Audi’s dedication to offering private teams access to world-class racing technology and expertise.
Over 1,200 spectators and VIP guests joined Audi at the Hill Cabin and throughout the circuit, including notable VIPs and friends of the brand, levelling up the event’s prestige and reflecting Audi’s strong rapport with fans of the brand in the region.
By combining premium hospitality, exciting new RS models, and strong on-track performances, Audi highlighted the link between luxury and motorsport. From the Hill Cabin’s wide view to the thrill of the R8 LMS GT3 EVO II, it was a weekend defined by passion, precision, and performance.
