News DeskYanbu, Saudi Arabia – Witnessed by HRH Prince Salman bin Sultan Al Saud, Governor of Al-Madinah Al-Munawwarah Province, Baheej Tourism Development Company marked a historic milestone with the groundbreaking ceremony of its first multi-project tourism destination in Yanbu. The event, attended by prominent government officials and industry leaders, signifies a major step forward in the development of Yanbu as a premier waterfront destination in Saudi Arabia.
Baheej, a joint venture between ASFAR (the Saudi Tourism Investment Company, a Public Investment Fund entity) and the Tamimi-AWN Alliance, unveiled plans for an 80,000-square-meter tourism hub featuring four iconic leisure assets: a Beach Escape, a Marine Visitor Center, a Lifestyle Hotel, and a yet-to-be-announced waterfront destination. Each project is designed to deliver immersive, sustainable tourism experiences that highlight Yanbu’s rich cultural heritage, historical significance, and natural beauty.
Yanbu, a city with a history dating back to the 16th century, is renowned for its architectural heritage, sandy beaches, and vibrant cultural offerings. Baheej aims to position Yanbu as a gateway to the Red Sea Riviera, leveraging its modern infrastructure and scenic coastal vistas to attract both regional and international visitors.
Nora Al Tamimi, CEO of Baheej, emphasized the company’s commitment to sustainable and culturally enriching tourism. “Destinations are not merely built but discovered through careful study and research, with customers as our top priority,” she said. “By partnering with local businesses and stakeholders, we aim to celebrate Yanbu’s cultural heritage and natural environment while contributing to the local economy.”
The project will be developed in three phases, incorporating renewable energy, water conservation systems, and community-driven initiatives to ensure sustainability. Baheej’s approach aligns with Saudi Vision 2030, which seeks to diversify the economy, promote tourism, and create vibrant urban spaces across the Kingdom.
The event was attended by key figures, including Bandar bin Ibrahim Al-Khorayef, Minister of Industry and Mineral Resources; Eng. Khaled bin Mohamed Al-Salem, President of the Royal Commission for Jubail and Yanbu; Eng. Abdulhadi Al-Juhani, CEO of the Royal Commission for Yanbu; Dr. Fahad Mushayt, CEO of ASFAR; and Abdulrahman M. AlBassam, Board Member of Baheej.
Baheej’s multi-waterfront destinations in Yanbu are part of a broader strategy to transform Saudi towns into thriving tourist hubs. The company plans to announce additional projects in other cities by the end of the year, further solidifying its role as a leader in sustainable and accessible tourism development.
This landmark initiative not only underscores Yanbu’s potential as a world-class destination but also reflects Saudi Arabia’s commitment to fostering a prosperous economy and vibrant society through tourism.
