Landmark Leisure Launches 2025 ‘Share a Toy’ Initiative to Spread Joy Among Children During Ramadan

Dubai, UAE – Landmark Leisure, the entertainment arm of Landmark Group, has announced the return of its annual Ramadan campaign, “Share a Toy,” in collaboration with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACAD). The 2025 edition of the initiative invites UAE residents to donate pre-loved toys to bring joy to underprivileged children, fostering a spirit of generosity and empathy during the holy month.

A Legacy of Giving
Now in its fifth year, the campaign has grown exponentially, collecting over 20,000 toys in the past three years alone. This Ramadan, families are encouraged to donate gently used toys at designated collection boxes across Landmark Leisure’s brands, including Fun City, Fun Block, Fun Ville, Fun Works, and Tridom. All contributions will be distributed by Emirates Red Crescent to children in need, ensuring playtime becomes a source of happiness and developmental support for those facing hardship.

Teaching Compassion Through Action
Silvio Liedtke, CEO of Landmark Leisure, GCC & India, emphasized the initiative’s broader mission: “Cultivating kindness in children is vital for shaping tomorrow’s leaders. Every child deserves the joy of play, which is crucial for their growth. We’re proud to see this initiative inspire families year after year.”

The campaign not only benefits recipients but also instills social responsibility in young donors, teaching them that small acts of kindness can create lasting impacts. Participating children receive a reward—a day of fun at Landmark Leisure’s play zones, featuring rides, arcades, and interactive attractions.

How to Participate
Residents can drop off toys in good condition at any participating Landmark Leisure store across the UAE until the end of Ramadan. The initiative underscores Landmark Leisure’s commitment to community-building, aligning with its role as a leading Family Entertainment Centre operator with 40 GCC and 36 Indian outlets.

A Call to Action
Landmark Leisure urges the public to contribute, reinforcing Ramadan’s values of compassion. As Liedtke noted, “Together, we can create brighter, more connected communities.” For details on donation locations, visit Landmark Leisure’s social media channels or website.

This heartwarming effort continues to unite families, proving that shared generosity can transform lives—one toy at a time.