News DeskDubai, UAE – Amazon.ae today announced the launch of this year’s digital electronic Gift Card (eGift Card) “Eideyyah” collection, marking its fifth year of celebrating the spirit of Eid Al-Fitr with a modern twist on www.amazon.ae/giftcards. Supporting local talent once again, this year’s collection features a renewed collaboration with acclaimed Emirati artist Abdulla Lutfi whose distinctive black-and-white artistic style continues to resonate with audiences across the UAE. The 2025 Amazon.ae Eid eGift Card collection features two new bespoke designs by Abdulla Lutfi, celebrating the joyous spirit of Eid through his signature monochromatic style. As a savant and artist on the autism spectrum, Abdulla Lutfi’s unique perspective continues to bring fresh energy to the traditional practice of gift-giving during Eid.
Speaking about his collaboration with Amazon.ae, Abdulla Lutfi said: “I’m delighted to continue this creative journey with the Amazon.ae Eid eGift Card collection. When I was working on these pieces, I wanted to capture those special Eid moments that make everyone smile – the family gatherings, the celebrations, the joy of giving. It’s incredible to think that my artwork helps connect people during such a meaningful time. Eid is a time of togetherness, and I hope my artwork helps to make gifting even more heartwarming.”
Customers can send their loved ones their “Eideyyah” digitally by purchasing one of these special edition Amazon.ae Eid eGift Card designs available on www.amazon.ae/giftcards or the Amazon app in denominations of up to AED 6,000. Customers can also schedule delivery dates and include a personalized “Eid Mubarak” message when purchasing the eGift Cards, making it easier than ever to participate in the cherished tradition of gift-giving with family and friends during Eid.
Anas Bukhash, Emirati entrepreneur and interviewer, also commented during the reveal of the two new designs and an art workshop led by Abdulla: “It’s great to support Amazon’s meaningful Eid initiatives for the second time. I love that they have collaborated with Emirati artist Abdulla Lutfi this year. I truly enjoyed our conversation and learning from him during his workshop.”
