News DeskDubai, UAE – Bridging the artistry of haute perfumery with the adrenaline of equestrian sport, Dubai’s Royal Ascot has launched its debut Pegasus Collection, a line of avant-garde fragrances inspired by the grandeur of flat racing and the mythical symbolism of the winged stallion. Founded by perfumer More, the brand aims to immortalize the essence of the equestrian world through scents that evoke victory, agility, and the indomitable spirit of legendary racehorses.
Drawing from the Pegasus myth—a beacon of divine inspiration and triumph—the collection channels the exhilaration of the racetrack, blending olfactory craftsmanship with nods to heritage. Each fragrance is designed to mirror the dynamism of champions, encapsulating speed, power, and the fleeting moments where history is made. Luxury packaging further elevates the experience, positioning the collection as a sensory homage to equestrian culture.
“Our vision is to translate the prestige of this noble sport into wearable art,” said More. “These scents are not just perfumes; they are stories of ambition and freedom, crafted for those who cherish both legacy and the rush of the present.”
Targeting seasoned equestrians and fragrance connoisseurs alike, Royal Ascot’s offerings seek to transform perfume into a visceral journey. The Pegasus Collection invites wearers to “seize the moment,” intertwining memories of hoofbeats and heroism with contemporary luxury.
Now available, the line promises to ignite passion in admirers of speed, artistry, and the timeless bond between human and horse—proving that even the air around greatness can be bottled.
