News DeskDubai: With just three weeks remaining until Arabian Travel Market (ATM) 2025, the event is on track to attract a record number of high-value visitors, with registrations surging by 104% compared to the same period last year. This remarkable growth reaffirms ATM’s position as a crucial global platform for travel trade professionals.
International markets account for 52% of total visitor registrations, underscoring ATM’s global appeal and its role in fostering cross-cultural collaborations. Meanwhile, visitors from the UAE and GCC region contribute significantly, making up 48% of the total registrations.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, highlighted the importance of increased international participation: “Stronger global attendance enhances ATM’s profile, boosts the local economy, and drives revenue in key sectors such as hospitality, retail, and travel.”
Surge in International Participation
This year’s ATM is witnessing increased participation from key global markets. The top five registered countries include the UAE, India, Egypt, Saudi Arabia, and the UK. India’s thriving outbound travel sector continues to drive demand, while Egypt’s tourism revenues soared to US$15.3 billion in 2024, reflecting over 100% growth in the past decade. Saudi Arabia’s Vision 2030 initiatives have cemented the Kingdom’s position as a major player in global tourism, and the UK remains a crucial hub for both business and leisure travel.
ATM 2024 saw significant visitor growth from Africa (+51%), Asia Pacific (+53%), Europe (+40%), and the Middle East (+26%). Regional participation from Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait also saw a notable surge, with increases of 48%, 40%, 39%, 28%, and 37%, respectively. ATM 2025 is expected to maintain this upward trend, further enhancing its status as a premier international travel event.
A Grand Stage for Global Tourism
With over 55,000 attendees anticipated, including 37,000 visitors and more than 7,000 distinguished buyers, ATM 2025 will serve as a key networking and business platform. Over 2,800 companies will participate, representing more than 161 global destinations.
This year’s event will revolve around the theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” The theme emphasizes the role of connectivity in shaping the travel industry, extending beyond technology to highlight collaboration and community-driven tourism.
Innovative Technology & Start-up Zone to Take Centre Stage
The ATM Travel Tech segment has grown by 23% year-over-year, showcasing the latest innovations in travel technology. The Future Stage will host experts from Booking.com, TripAdvisor, dnata Travel Group, Agoda, and Skyscanner, who will share insights into the evolving travel landscape.
A major highlight of ATM 2025 is the introduction of the Start-up and Innovation Zone, featuring a fully immersive VR experience designed to enhance visitor engagement. This dedicated area will spotlight emerging companies and their groundbreaking solutions, offering a global stage for innovation in the travel sector.
Among the featured companies are Biyiy Electric Bikes, providing eco-friendly E-bike rentals in Dubai; Ztexa Global, offering secure eSIMs and SIM cards in over 175 countries; Traveln.ai, an AI-driven trip-planning platform; Z-Ocean Tours; and Penny Inc, a virtual travel payment solution streamlining international transactions for travel businesses.
As ATM 2025 prepares to open its doors, the event is poised to set new records, reinforcing its status as a must-attend gathering for the global travel trade industry.
