Dubai Basketball and Adidas Announce Multi-Year Partnership

Dubai: Dubai Basketball has announced a four-year partnership with award-winning sportswear brand adidas, making the global giant the club’s official kit sponsor until the 2027/28 season. As part of the deal, adidas will outfit the entire team and staff of Dubai Basketball, Dubai’s first-ever sports franchise, marking a major milestone in the club’s debut season.

The partnership built on the shared vision of achieving new heights, Dubai Basketball and adidas are embarking on creating four years of historical moments on the back of an intense yet thrilling first season of competition. Together, the two brands are committed to fostering basketball locally and internationally, amplifying the club’s ambitious drive to elevate the sport and its global presence.

Founded in 2023, Dubai Basketball has made history by becoming the first team from the Middle East to compete in one of Europe’s most intense competitions, the ABA League. The team’s impressive performance in their debut season is also set to result in qualification for the EuroLeague, the second most prestigious basketball league in the world after the NBA.

Dejan Kamenjasevic, General Manager of Dubai Basketball said: “adidas is a name that is synonymous with sporting excellence around the world, which is why we are thrilled to be entering this partnership with them in our debut season. They share our vision of supporting the growth of basketball, not just at the professional level but also within the wider communities, building a shared passion for the sport at a grassroot level. Together, we are committed to fostering a love for the game across the UAE and ensuring the future success of Dubai Basketball, both on and off the court.”

Bilal Fares, SVP and GM adidas EMC, said: “We are thrilled to announce the partnership between adidas and Dubai Basketball, representing a shared vision to elevate the game in the UAE and beyond. Together, we aim to provide them with cutting-edge sportswear technology, and as well contribute to the growth and recognition of basketball across the region”.

Having played their first-ever game on 22^nd September 2024 at Coca-Cola Arena, the club has maintained an incredible streak of back-to-back victories in their inaugural season Currently sitting in 4th place in the ABA League with an impressive 19-5 record, Dubai Basketball have already added monumental wins to their roster including two of Europe’s biggest teams, Partizan Belgrade and Red Star.

adidas and Dubai Basketball’s partnership underscores the alignment between a club with boundless potential and a brand synonymous with excellence, both striving to inspire the next generation of athletes to reach new heights.